There is an endless list of things you can do to improve your SEO performance. Whether you’re optimizing title tags, meta tags, and click-through rates, in today’s video we’ll cover 20 SEO tips for a new website – this is a custom list we’ve compiled for new domains to get an SEO boost.
1. Use Ubersuggest to find new keywords
A great free tool that we like to use is called Ubersuggest, using this tool you can find for free, find keywords that are worth pointing out in Google search. The goal is to find keywords for which you have the ability to rank. In general, you can rank keywords that have a keyword difficulty relative to the authority of your domain. Read more about how to use Ubersuggest to find quality keywords by reading this post here.
2. Take advantage of Gsuite as an email provider
When doing SEO, you will likely have to use Google tools like analytics, Google search console and Google my business. Because of this, you must use Gsuite as your primary email provider, as you can access those tools directly with a Google account and if you want to keep it professional with a company email, use Gsuite.
3. Set up the Google search console
The Google Search Console is a tool provided by Google that allows webmasters to index their content on the Google search engine. Because of this, you will need to gain access to the Google search console for your content to appear live in the index. The Google search console was previously known as webmaster tools, and should be configured with each new website.
4. Set up Google Analytics
After the Google search console, each new webmaster must also configure Google Analytics. Google analytics gives you similar data from the search console, but digs deep into various behavioral statistics, geographic statistics, and page-by-page statistics. Google Analytics enables marketers to make better marketing decisions by understanding exactly what their existing web users are doing.
5. Use schematic markup to get accurate page information
Outline markup allows Google to verify what type of content your page represents. For example, a local business might consider using a local business outline mark by highlighting the location, name, phone number, and address of the company. Other types of outline markup can highlight an article, video, FAQ page, and more. For more information on schema markup, head over to Google’s structured data tool to see if your site is currently implementing schemas.
6. Optimize website speed with information from Google Page Speed
You only have about 5 seconds to get someone’s attention before they are lost in the noisy world of the Internet. But what if your website takes longer to load than 5 seconds? By using Google Page Speed Insights, you can find out how fast your website is working in search engines with data to help it improve its performance.
7. Use “Ask the Public” for additional keyword ideas
Asking the Public is a great directory of frequently asked questions on your topic of choice. This is becoming more powerful in terms of an SEO strategy because Google has become the website that people go to for questions and get answers. By using a tool like Ask the public, you will find the keywords that people ask the most. Once you find those keywords, you can create website content to match those questions and start seeing amazing rankings.
8. Buy an “exact match domain”
Exact match domains are domains with a keyword like URL. For example, if your website was looking to rank for “vegan dog food,” your exact match domain would be vegandogfood.com. The goal here is to have your target keyword in the domain so that Google can use your URL to rank your website. Google released an exact match domain update in 2013, so be sure to read those guidelines before posting an EMD or trying to use one for spam purposes.
9. Buy a “phrase match domain”
Phrase match domains, also known as “PMDs” are much less spam than EMDs and often have a similar classification benefit. PMDs are useful as you can have your brand keyword there as well as a direct target keyword. For example, if we were trying to classify ourselves as “vegan dog food” and wanted to use a PMD, we would want to create a domain like “Eric’s dog food”. Although it doesn’t have the keyword “vegan,” it still has dog food and would therefore appear higher in searches.
Watch the video for more information and consider subscribing to the channel: