There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on those in demand, in addition to our favorite resources to master the 5 digital marketing skills in 2020 and beyond!
LIST OF RESOURCES
– Starting with the main digital skills | Where to learn
If you are looking to prepare your career for the future, these skills will help you.
So let's dive into that.
The first skill you need is digital psychology.
As marketing specialists, we tend to have the habit of focusing on what users are doing through analysis. Sometimes, however, we forget to ask why they do it.
That's what digital psychology is all about!
The second ability to learn is the customer experience (or CX for short),
Marketing specialists in the digital age must change their mindset from selling products to selling experiences and managing that experience at each point of contact.
Wait, but isn't that UX?
Not completely. While UX focuses on the experience between the user and a product, CX analyzes all interactions between a user and a brand.
This means that each area of your business will have an impact on CX.
Therefore, having a solid understanding of your client's experience is not enough. Hyperpersonalization is key to offering a highly relevant user experience.
The third tip you need is the Front End Code.
Yes, surely we can escape without knowing the code with the abundance of tools and solutions "without coding".
But the front-end code is excellent for things like making custom changes to landing pages created with builders or having a better understanding of how tracking codes work.
Coding schools are plentiful, but check out some of our favorites on the resource link!
The fourth skill you need to learn is Video Marketing.
Video marketing is excellent for increasing social commitment, creating authority and converting and increasing sales.
To keep abreast of your digital marketing game, you really need to get a solid understanding of how to use the video effectively. See the clip of Paolo (our video boss) about the principles of the video application in his marketing funnel.
The fifth skill you need to learn is Digital Analytics.
We talked about the why of customer behavior before and the importance of digital psychology, but digital analytics is about what.
And you need to understand both!
It helps you make more effective decisions based on data and make predictions about when and where your potential customers might appear on your shopping trips.
There you go!
Five digital skills you must master to stay on top of your digital marketing game in 2020 and beyond.
I would love to hear your opinion in the comments below! Remember, you can access a list of all the resources we mentioned plus some additional growth marketing bonuses by following the link in the description above!
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