5 sports business forecasts for 2020

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In many ways, 2019 was a year of unrest in the sports industry.

<p type = "text" content = "The NFL started its year with a controversial no-call in the NFC championship that helped the LA Rams defeat the New Orleans Saints and sparked so much outrage that the & nbsp ;NFL introduced a rule change& nbsp; for the next season when coaches can contest an unanswered passport interference call. Nike took a close look at the year after Duke StarZion Williamson ripped through his Nike sneakerin a February game against North Carolina. The & nbsp;NBA experienced a political crisis in ChinaTriggered by a single tweet sent by a GM team to support protesters in Hong Kong. Nikecontinued his marketing efforts around Colin Kaepernickand the & nbsp;The NFL arranged a Kaepernick tryoutNone of the parties did well. Tiger Woods, who hadn't won a major championship in eleven years, ended one of the greatest sports comeback stories ever from & nbsp;The masters win, The U.S. women's national soccer team won the FIFA Women's World CupLawsuit against US soccer for gender pay discrimination, In Major League Baseball, the Houston Astros returned to the World Series for the second time in three seasons.accused of a fraud scheme& nbsp; that now threatens the reputation of the entire league. "data-reactid =" 16 "> The NFL started its year with a controversial no call in the NFC championship that helped the LA Rams beat the New Orleans Saints, and was so upset that the NFL has introduced a rule change for next season that will allow coaches to question a missed passport interference call. ”Nike started the year under the microscope after Duke star Zion Williamson played his game against North Carolina in February Nike sneakers pierced In China, Nike experienced a political crisis triggered by a single tweet sent by a GM team to support protesters in Hong Kong, and Nike continued its marketing efforts around Colin Kaepernick and the NFL arranged a Kaepernick -Tryout, which did not go well for either party, Tiger Woods, who had not won a major championship in eleven years, ended one of the great sports comeback stories a times by winning The Masters A Women's World Cup in a lawsuit against American football for discrimination based on gender pay. In Major League Baseball, the Houston Astros returned to the World Series for the second time in three seasons, losing to the Washington Nationals and accused of a fraud scheme that now threatens the reputation of the entire league.

What can you expect in 2020? Here are a few predictions and storylines.

<p type = "text" content = "The US Supreme Court & nbsp;the federal ban on sports betting is suppressed& nbsp; Individual states allowed legalization of sports betting in 2018, and a number of states did so in 2019. & nbsp;Thirteen statesNow have some form of legal sports betting. Eight others voted for legalization at the end of 2019 and will be introduced in 2020. Another handful have introduced legalization bills. "Data-reactid =" 40 "> The US Supreme Court lifted the federal ban on sports betting in 2018 and approved individual states. A whole host of states voted in 2019 to legalize sports betting; 13 states now have a form of legal Sports betting.Eight others voted for legalization in late 2019 and will start in 2020, and another handful have introduced legalization bills.

<p type = "text" content = "Many experts say that full legalization by the federal government is unlikely in the near future (although theNBA and other professional leagues are pushing ahead), but by the end of 2020, about half of the U.S. will offer legal sports betting. This will affect all TV ratings (surveys suggest that & nbsp;The audience increases when fans have money for a game) to participate in the game (sports betting have & nbsp;very well done in New Jersey"data-reactid =" 41 "> Many experts say that full federal legalization is unlikely in the near future. This is what the NBA and other leagues are pushing for.) By the end of 2020, however, about half of the US will become legal sports betting This will affect all TV ratings (polls show that viewership increases when fans have money for a game) to be in the game (sports betting did very well in New Jersey, including Meadowlands, right on MetLife Stadium, home of the NY Giants and NY Jets) in terms of the value of pro franchises.

<p type = "text" content = "In the meantime, FanDuel and DraftKings, the two" daily fantasy sports "apps that spent most of 2015 and 2016,Dispute in court& nbsp; that they weren't gambling providers have & nbsp;embraced legalized betsand both will be public in mid 2020; FanDuel sold to Paddy Power Betfair, a listed Irish betting company, in 2018, and DraftKings announced in late 2019 that it would go public in 2020 by merging with the already-listed SPAC (Special Purpose Acquisition Company) Diamond Eagle. FanDuel and DraftKings will continue to race to open sports betting in legal states, while established casinos like MGM and Caesars & nbsp;Signing partnerships with the major professional sports leagues, "data-reactid =" 43 "> In the meantime, FanDuel and DraftKings, the two" daily fantasy sports "apps that have spent most of 2015 and 2016, are arguing in court that they are not gambling providers legal bets have been accepted and will continue to be available to the public in mid-2020, FanDuel sold to Paddy Power Betfair, a listed Irish betting company, in 2018, and DraftKings announced in late 2019 that it was due to merge with an already public SPAC (Special Purpose Acquisition), Diamond Eagle.FanDuel and DraftKings will continue to struggle to open sports betting in legal states, while established brick-and-mortar casinos such as MGM and Caesars will continue to sign partnerships with major professional sports leagues.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "October brought a profound shift in the long-term balance of the NCAA: tough line against any compensation for college athletes. ”The NCAA Board of Governors & nbsp;agreed to head all of his departments& nbsp; (DI, DII, DIII) to run a review of & nbsp;how to change their rules& nbsp; so that athletes can get compensation for their name, image and similarity (called "NIL" rights) and prepare to make these changes by January 2021. "data-reactid =" 69 "> October brought a profound change The NCAA Board of Governors has decided to instruct all of its departments (DI, DII, DIII) to change their rules to allow athletes to receive compensation for their reception Names, their image and their similarity (called NIL rights) and preparation for these changes by January 2021.

In other words, the actual change will not occur until 2021 at the earliest, but the NCAA departments and officials will spend 2020 preparing for the change.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "It's a big shift, and one that it was forced by California's SB206 or Fair Pay to Play Act, which California Governor Gavin Newsom & nbsp;signed in September, A number of states drafted similar bills and urged the NCAA to give in. "Data-reactid =" 71 "> This is a significant shift that has been enforced by California’s SB206 (Fair Pay to Play Act), which California Governor Gavin Newsom had enacted. A number of states have drafted similar laws and regulations urged the NCAA to give in.

The change will not pacify those who have dealt with university athletes for a long time, and this teaching is inadequate compensation. That doesn't mean college athletes are paid for their sport. Rather, stars who are offered advertising contracts, sponsorships or one-off opportunities are allowed to accept them. Only the top 1% of star college athletes are really affected – mostly DI star quarterbacks like Clemsons Trevor Lawrence or LSUs Joe Burrow (both will be in the NFL by 2021). However, it means that previous notorious examples of NCAA violations, such as when former Texas A&M quarterback Johnny Manziel was punished for taking money to sign autographs, are no longer violations.

More importantly, in 2020 the NCAA's noisy stance on “amateurism” will continue to loosen. The governing body of university athletes must weaken these considerations and come to terms with the fact that student athletes are advocates – and if this happens, the consequences could change.

<h2 class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The major US leagues distance themselves from China"data-reactid =" 74 ">The major US leagues distance themselves from China

A protester wearing a Houston Rockets jersey sings the U.S. national anthem with other demonstrators during a rally on the Southorn Playground in Hong Kong, Tuesday, October 15, 2019. (AP Photo / Mark Schiefelbein)

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "In October a single tweet & nbsp;rocked the NBA to the core, After the Houston Rockets GM, Daryl Morey, tweeted his support for the democracy-promoting protesters in Hong Kong, the NBA & nbsp;meticulously built business relationships in China& nbsp; Cracked CCTV (China Central Television) stopped broadcasting Rockets games, Tencent stopped broadcasting, Alibaba pulled Rockets merchandise from its online NBA business, and Anta suspended contract renewals for sneakers, to name just a few. NBA fans in China and America protested both the NBA's handling of the events and LeBron James & # 39; first public comments. "Data-reactid =" 95 "> In October, a single tweet rocked the NBA to the core. After Houston Rocket's GM Daryl Morey tweeted his support for pro-democracy protesters in Hong Kong, the NBA's carefully built business relationships in China broke , CCTV (China Central Television) stopped broadcasting rocket games, Tencent stopped broadcasting, Alibaba purchased rocket goods from the online NBA store and Anta suspended contract renewals for sneakers, to name just a few examples: NBA fans in China as well in America protested the NBA's handling of the events as well as LeBron James & # 39; first public comments.

<p class = "Screen-Atom Screen-Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tencent has since shown NBA games CCTV has not. And China's history has calmed down as the sports media turned to another problem for the NBA: a & nbsp;TV ratings fell by almost 20% in the first two months of the season, But you can bet that the other leagues have taken note of the political crisis and the damage they could have done to the NBA's reputation as the most open, progressive league in their own country. "Data-reactid =" 96 "> Tencent has been showing NBA games again since then, but CCTV has not, and history in China has calmed down as sports media turned to another problem for the NBA: a drop in TV ratings almost 20% in the first two months of the season Do you bet the other pro leagues have taken note of the political crisis and the damage they could have done to the NBA's reputation as the most open and progressive league at home?

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "MLB Commissioner Rob Manfred when he asked about the NBA was and Chinasaid Yahoo Finance“Something happens to everyone sooner or later. Your time will come. And we try to pay attention to how they deal with crises like this and problems like this and how they progress … Regarding our own business, we have tried to invest in countries to develop the game where we do it Pleasure We have a stable, sustainable relationship with the government in power. “The NBA apparently didn't have such a stable relationship with the Chinese government – when a manager tweeted about something that China didn't like about the NBA China's business partners trying to curb control. "Data-reactid =" 97 "> MLB Commissioner Rob Manfred told Yahoo Finance when asked about the NBA and China:" Something will happen to everyone sooner or later. Your time will do it. "And we try to pay attention to how they deal with such crises and problems and how they progress … Regarding our own business, we have tried to invest in countries to increase the game where we are We feel we have a stable, sustainable relationship working with the government that is in power. ”The NBA apparently had a less stable relationship with the Chinese government – when an executive tweeted something that China didn't like, they tried Business partners of the NBA in China to take action against them.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "There is now an English Premier League in Great Britain – Arsenal football club has a similar political problem in China after its player Mesut Ozil criticized the Chinese government for treating Uyghur Muslims.pulled his charisma from Arsenal gamesEmagazine.credit-suisse.com/app/art … = 157 & lang = DE Meanwhile, the English Premier League football club Arsenal in the UK has a similar political problem in China after its player Mesut Ozil voted for the Chinese government for the Treatment of the Uyghur Muslims had criticized his broadcast from Arsenal games.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The result of all this? Expect to see other leagues distance from China No league in China has made nearly the same progress as the NBA, but the MLB has a couple of game partnerships there, so it's no wonder that Deputy NBA Commissioner Mark Tatum is already in office.talk about Japan instead, The NBA will remain large in China, but expects to focus its international expansion efforts in markets such as Japan, India, South Korea, and the Philippines. The NFL also aggressively expanded abroad by holding games in London and Mexico. Don't expect NFL Commissioner Roger Goodell to touch China for a long time. "data-reactid =" 99 "> The result of all of this? Expect other leagues to distance themselves from China. No league has achieved the same anywhere nearby. It is no wonder that Deputy NBA Commissioner Mark Tatum already has Japan The NBA will remain large in China, but expects to concentrate its international expansion efforts. In markets such as Japan, India, South Korea and the Philippines, the NFL has also aggressively expanded abroad by holding games in London and Mexico that NFL Commissioner Roger Goodell touched China for a long time.

<h2 class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "MLB imposes severe penalties for Astro's scandal"data-reactid =" 100 ">MLB imposes severe penalties for Astro's scandal

Baseball commissioner Rob Manfred speaks to the media on Thursday, November 21, 2019, at the owners meeting in Arlington, Texas. (AP Photo / LM Otero)

Major League Baseball Commissioner Rob Manfred has not had to deal with a political crisis like the NBA (China) and the NFL (Kaepernick protests) in recent years, but his problem could be worse: an insidious fraud scheme by the team for two World Series in the past three years.

<p class = "Canvas-Atom-Canvas-Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The former Astros launcher Mike Fiers has the beans on the scheme in November when he said & nbsp;The athletic& nbsp; that in 2017 the Astros had installed a camera in the middle of Minute Maid Park that recorded the signs of the opposing team's catcher; Astros players or employees in the bunker pit immediately knocked on the trash cans to tell Astros attackers which parking space would come. "Data-reactid =" 122 "> Former Astros pitcher Mike Fiers threw the beans on the field when he reported to The Athletic in November that the Astros had a camera in midfield in Minute Maid Park in 2017 that would show the signs of the catcher of the opposing teams, Astros players or staff in the shelter immediately hit garbage cans to signal the Astros attackers which field would come.

<p class = "Canvas-Atom Canvas-Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Rumor has it that theft of characters in Pro is ubiquitous baseball, but nothing so nifty, with cameras and with so many team members who seem to be aware and involved.how far up in the organization it went, ”The last update was that the league & nbsp;expanded his investigation to the last three Astros seasons, not just the 2017 season in which the World Series won. "data-reactid =" 123 "> Rumor has it that stealing signs is omnipresent in professional baseball, but nothing so nifty, with cameras and so many team members who appear to be aware and involved, Manfred told Yahoo Finance that the league was investigating and will find out “how far it has progressed in the organization.” The latest update was that the league had extended its research to the past three Astros seasons, not just the 2017 season in which the world Series won.

If the league detects omnipresent misconduct, Manfred must feel compelled to do more than just hit his wrist. At the bottom of the penalties are Astros fans like GM Jeff Luhnow or Manager A.J. Hinch could be banned from baseball; At the highest level, some believe that MLB could take away the 2017 Astros title, although this would be unprecedented.

<p class = "Canvas-Atom Canvas-Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Regardless of this, fans are waiting for the results of the investigation in 2020 and Punishments, and waiting, as the New York Times writes, ismakes the off-season uncomfortable for everyone, "" Data-reactid = "125"> Despite this, fans are waiting for the results of the investigation and punishments in 2020. And waiting, as the New York Times writes, makes the off-season uncomfortable for everyone. "

<h2 class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Streaming platforms bring more games"data-reactid =" 126 ">Streaming platforms bring more games

LA fan holds a sign for CEO and founder of Amazon Jeff Bezos during a game between the New York Jets and Washington Redskins at FedExField on November 17, 2019 in Landover, Md. (Photo by Patrick McDermott / Getty Images)

<p class = "Screen Atom Screen Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "When it comes to television, this is a simple one: The Streaming live games is inevitable. The major broadcasters and cable networks may resist, but writing is on the wall. The NFL trades with CBS, NBC, Fox, and ESPN in addition to its lucrative linear businesses.Allows Amazon to stream 10 Thursday Night football games per seasonand has a contract with Verizon to make it & nbsp;Streaming national games for free through the Yahoo Sports Mobile app, Twitter has the right to stream a handful of MLB and MLS games. ESPN launched its ESPN + platform in 2018 for $ 4.99 a month and & nbsp;Some live games have been moved exclusively to the app, DAZN, the UK live sports OTT platform launched in the U.S. in 2018, offers a serious range of boxing and MMA matches for a one-time annual subscription fee and could prove to be a & nbsp;Pay-Per-View Killer, "data-reactid =" 147 "> When it comes to television, this is very simple: streaming live games is inevitable. The major broadcasters and cable networks may resist, but the writing is on the wall. The NFL, In addition to its lucrative linear deals with CBS, NBC, Fox and ESPN, Amazon can now stream 10 Thursday Night football games per season and stream national games with Verizon for free through the Yahoo Sports mobile app. Twitter has the right to own a handful of MLBs and MLS games, ESPN launched its ESPN + platform in 2018 for $ 4.99 a month and streamed a number of live games exclusively to the app.DAZN, the UK's live sports OTT platform, launched on the internet in 2018 USA, offers a serious lineup of boxing and MMA bouts for a flat-rate annual subscription fee and could prove to be a pay-per-view killer.

All of these TV giants see where the puck is heading.

<p class = "canvas-atom canvas-text MB (1.0em) MB (0) – SM MB (0.8em) – SM" type = "text" content = "The & nbsp;TV contracts expire in 2022and some think a technology company like Amazon could bid for the Sunday Night Football package. That could be a stretch, but it is certain that the new contracts will include more streaming options for fans. "Data-reactid =" 149 "> The NFL's television contracts expire in 2022, and some believe that a technology company like Amazon could offer them the Sunday Night Football package: Even if that could be a stretch, it is certain that the new contracts will include more streaming options for fans.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "The NBA has a & nbsp;Ratings drop to 17% in the first two months of this seasonand some big voices, including Mark Cuban, the owner of Dallas Mavericks, explicitly point their finger at the NBA, which broadcasts their games on cables (ESPN and TNT from Turner), as opposed to broadcasting. The NBA in 2014signed a breathtaking $ 24 billion dealTurner and ESPN have a term of nine years and expire in 2024. When it's time to republish, the NBA may make a completely different decision about where to put their games. Streaming options for fans will be crucial in making this decision. "data-reactid =" 150 "> The NBA saw ratings drop 17% in the first two months of this season, and some big voices, including Dallas Mavericks owner Mark Cuban, specifically stated that the NBA puts its games on cable (Turner's ESPN and TNT) as opposed to broadcasting, and the NBA signed a stunning $ 24 billion contract with Turner and ESPN in 2014 that is valid for nine years and expires in 2024 and could make a completely different decision where to place the games – streaming options for fans will be crucial in making this decision.

These contract renegotiation talks are already starting, but before one of these leagues announces new deals, they are likely to offer more games for technology partners in 2020, even if it frustrates their broadcast partners. Fan TV viewer trends demand it.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "In baseball, Disney & nbsp;21 former Fox regional sports networks sold to Sinclair Broadcasting Groupand sold the most valuable of the portfolio, YES Network, & nbsp;to the Yankees supported by Sinclair and … Amazon, It has already been reported that & nbsp;Live streaming of Yankees games on Amazon Prime, and Sinclair’s insights from this process could prompt him to continue streaming games from his other RSNs, possibly on Sinclair’s recently launched STIRR streaming platform. "data-reactid =" 152 "> In baseball, Disney sold 21 regional sports that formerly belonged to Fox Networks to the Sinclair Broadcasting Group and sold the portfolio's most valuable product, YES Network, to the Yankees, supported by Sinclair and … Amazon Process could result in more games being streamed from other RSNs, possibly on Sinclair's recently launched STIRR streaming platform.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Daniel Roberts is a chief editor at Yahoo Finance and works closely with the sports business. Follow him on Twitter at @readDanwrite,"data-reactid =" 154 ">Daniel Roberts is a chief editor at Yahoo Finance and works closely with the sports business. Follow him on Twitter at @readDanwrite,

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Continue reading:"data-reactid =" 155 ">Continue reading:

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<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Follow Yahoo Finance on Twitter. Facebook. Instagram. Flipboard. LinkedIn. Youtube, and reddit,"data-reactid =" 162 ">Follow Yahoo Finance on Twitter. Facebook. Instagram. Flipboard. LinkedIn. Youtube, and reddit,