Want to pay less per click for your Google AdWords campaigns? Here are 5 tips to improve your AdWords campaigns.
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The higher your Google AdWords quality score, the cheaper the pay per click.
The way Google AdWords works is every time someone clicks on your ads; you pay money So if you want to improve your quality score, you must do some simple things.
Number one, target very specific keywords.
Do not make a broad match. If you search for particular keywords by making the exact match, what will happen is that your ads will only show for that particular keyword or phrase. When you go too wide, you will end up paying more per click because Google will show your ads to many people who don't click.
The next tactic you should follow are the negative keywords. For example, suppose you are selling computers. When someone writes Apple because it is also a reseller of Apple computers, you may want to add the negative food keyword. Because if you appear for ads related to Apple and someone is looking for food, you will be wasting money per click, your quality level will be reduced and the costs of your ads will go through the clouds.
So be sure to add negative keywords.
Third, group your ppc keywords.
What I mean by grouping is that many of your keywords are similar to each other. Put them in a group.
Therefore, the higher your clickthrough rate, the cheaper your ads will be.
And the higher your click rate, the better your quality level.
The fourth advice I have for you continues to optimize the text of your ad.
If your ad texts get more clicks than competitors, your cost per click will decrease and your quality score will increase.
When you perform the test, you can discover what works and what doesn't. If you are not sure about this, look at your competitors. Type a keyword. You can see the ad texts that other people are using at the top. Usually, people at the top have an attractive ad text that receives many clicks. If you can't find a lot of examples when you search for a keyword, go to SEMrush, enter a keyword and it will show you the history of all the people who have bid for that keyword and what your ad copy was.
Last but not least, optimize your landing page.
If your landing page is fantastic when people click on your ad, go to your landing page and buy, your quality level will increase.
If your landing page stinks and people keep bouncing, well, Google will reduce its quality level. The way you can access the landing page is,
A, put your keywords on that landing page. So if someone searches Google for the keyword marketing and their landing page also shows marketing, they are much more likely to keep the visitor there and convert.
B, run tests continuously with Crazy Egg. With Crazy Egg, you can see where people are stuck on their landing page, what they like, how far they travel and what they can improve on that page to create a better user experience.
That's. Follow all those techniques and tactics, and you can improve your Google AdWords quality score and your incoming marketing efforts.