Is your company investing in impressive SEO strategies?
Is the content of your website perfect?
– LEAD FREE
– NO CONVERSIONS
– NO BENEFITS
According to BUFFER,
Companies that include videos in their marketing campaigns have 27% higher click rates and 34% higher conversion rates than companies that don't use such strategies.
So, if you ask yourself, is it worth investing in video marketing or not?
Then we say
It is worth it.
Simply not because it is the latest trend, but also because videos are a very versatile and profitable digital marketing tool.
Let's take a look at the 6 main reasons why your company needs to start marketing videos
1. Google loves videos
As Google is the parent organization behind YouTube, it directly affects the overall search engine ranking of its websites.
According to Moovly,
If a video is embedded in your website, then your chances of being at the top of the search results increase by more than 50 times.
2. Increase conversions along with ROI
First, and the main benefit of using a video is that it will increase your sales. Many studies have shown that more than 70% of users who watched a video related to a product bought it simultaneously.
Not only this, more than 80% of companies say that using videos as a marketing tool has helped them get good returns on their investments.
3. Generate audience engagement
Since more than a third of online activity involves watching videos, the use of videos for your business is more likely to attract many new consumers.
So, if you are thinking of launching a new product or service, video marketing can be very beneficial, since more than 80% of consumers prefer to watch a video about a product instead of reading it.
4. Valuable information is easily explained
With so many websites and products launched every day, using only content to provide information about a product can be quite competitive and boring.
However, according to a study by Forrester, a minute of video is worth 1.8 million words.
Adding a video to your landing pages can help you attract a larger audience.
Dropbox, when it was first launched, seemed to be a strange concept for many. However, when they explained their process using a video, their users increased by many folds.
5. Promotes social actions
More than 40% of Internet users watch more than an hour of Facebook or YouTube videos a week.
More than 60% of Internet users say they are more likely to share a brand video with their friends compared to brands that don't have any videos.
So, having a video can definitely help your brand go viral.
6. Involve more smartphone users
Given the growth of mobile commerce, consumers are more likely to participate in videos much more than reading blogs and articles about the same.
It has been shown that more than 50% of smartphone users prefer companies with mobile sites or applications that offer instructional video content.
This is great since there is a lot that video marketing can do for the growth of your business.
In FWA marketing, we specialize in the development of effective videos.
Not only this, we also help you understand:
– Where? Y
– The why?
Has an idea?
Share it with us in the comments section below. Sign in and start making your own video today!