6 Ways to Lower Google Ads CPC: How to Lower AdWords Cost Per Click


When looking for strategies to reduce the cost per click of Google Ads, we have 6 different methods to help you. You may not be able to lower your CPC for Google AdWords right away, but if you continue to optimize your campaigns for a level of quality and find relevant keywords that are not as competitive, you can lower your CPC and generate more conversions at a lower price. cost. Plus, you can fine-tune your maximum CPC bids for smart bid strategies like Target CPA and Target ROAS, which will help you slowly lower your bids and lower your Google Ads CPC.

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One of the first things you want to do is optimize for quality score factors like Ad Relevance, Landing Page Experience, and Expected Click-Through Rate. Your Google Ads CTR will affect your CPC, and a higher click-through rate can actually lower your Google AdWords CPC over time. Ultimately, the best way to lower your CPC and increase performance in terms of conversions like leads and sales is to improve your level of quality. Google takes your real-time quality score into account when using your Expected Ad Relevance, Landing Page Relevance and Experience, Expected CTR, and Impact of Ad Extensions for each individual search each time your website enters the Google Ads auction. Therefore, you should focus on improving all of those factors over time by creating highly organized campaigns and optimizing your campaign.

6 ways to lower Google Ads CPC:

We reviewed some more details and strategies to reduce your average CPC in Google Ads. After all, if you can lower the average cost per click and the average cost per participation in Google AdWords, you can continue to generate more results for your business. If you can learn how to improve CPC, you can apply it to your campaigns.

1. Optimize for quality level factors (relevance of the ad, experience on the landing page, expected CTR)

The first thing you should do is make sure you are running the most relevant ads possible and sending people to an optimized landing page. Every search query that triggers your ad should generate a solution and a positive user experience for that potential customer. Of course, not everyone will become customers, but with other strategies you can not only lower your CPC in Google AdWords, but you can also generate more conversions at a lower cost.

2. Create 4 ads per ad group

The world’s most experienced advertisers won’t always know which ads will perform best to achieve their goals. The most experienced advertisers create multiple great ads on each PPC ad channel in each ad group or ad set. Then, PPC advertising channels like Google Ads, Bing Ads, Facebook Ads and Pinterest Ads will serve the best performing ads. By creating 4 ads per ad group and using expanded text ads and responsive search ads, you can ensure that your ads are optimized, relevant, and improve your click-through rate.

3. Use all relevant ad extensions

Ad extensions have a big impact on your advertising campaigns and you want to incorporate all the most relevant ad extensions for your campaign. You want to use site link extensions, featured text extensions, structured snippets, call extensions, location extensions, and all the ad extensions that are relevant to your business. To go one step further, ad group-level ad extensions in Google Ads can dramatically help your campaign.

4. Use the maximum CPC offers or the lowest CPC offers

With automatic bidding strategies, you can set maximum CPC bids, which will lower your cost-per-click bids over time. Ultimately, you should test your offers and keep your budget in mind.

5. Use the Keyword Planner

The Keyword Planner will help you find short-tail keywords and long-tail keywords that advertisers don’t bid too much on. You will be able to find keywords that can generate results for your business without costing $ 5 per click or $ 10 per click or even more in some cases.

6. Target and optimize for long tail keywords

When you start digging deeper into your Search Terms report, you’ll find long-tail keywords that can help you expand your campaigns and find keywords that many advertisers aren’t bidding on yet. You can also use the Keyword Planner to accomplish this.