7 Influencers Share How Much Money They Actually Make, And How

7 Influencers Share How Much Money They Actually Make, And How

The life of an influencer looks glamorous through an Instagram post, perfectly filtering life in a world without wrinkles of beauty, travel and selfies outside the office. But that world is mysteriously free from reality. How do influential people pay for the so-called glamorous life? And how much work is needed to create that seemingly perfect image? Is the concert really well paid that we all assume it is?

We speak with seven influential people from six different accounts, with followers ranging from about 12,000 to six apparently attainable figures, about how much money they are earning and where everything comes from.

Mallory Cornelison, @mallory__cornelison

  • 27.2k Instagram followers, 109k YouTube subscribers

  • Houston

  • Average annual income of social networks: $ 12,000

  • YouTube AdSense: $ 5,000

  • Sponsorships: $ 5,000 to $ 7,000

When Mallory Cornelison was diagnosed with a rare autoimmune disease called Behcet, she thought her dream of going to cosmetology school to become a hair and makeup artist was over. But now, 10 years later, he has been in Kim Kardashian's "Glam Masters" (where he worked with Mario Dedivanovic, Kandee Johnson, Zanna Roberts Rassi and Laverne Cox), won second place in the 2014 Allure Beauty Blogger Awards and accumulated a Great Instagram and YouTube tracking.

During the last five years, he earned income from social networks, although he admits that the salary makes the job feel "a little ungrateful." Spend more than 8 hours a day creating content, editing ("editing, editing and MORE EDITION"! ") And doing administrative work such as responding to comments and replying to emails. But even if the salary is low, the opportunity to make the work that he loves is worth it. "It's not just about money, because I love creating content, but I don't know anyone who works more than eight hours, six or seven days a week, that accepts cents an hour," Cornelison said to HuffPost.

While your social media income is complemented by your online store, where she sells handmade items and merchandise, her husband provides most of his earnings.

Cornelison says that making money this way is more difficult than it used to be, not only because of all the financial requirements needed to keep up (cameras, lighting, etc.), but also because of changes in things like YouTube algorithms . "It used to be much more lucrative, but that's just the name of the game," he added.

Valeria Hinojosa, @waterthruskin

  • 134k Instagram followers

  • Miami

  • Average annual income of social networks: $ 150,000 to $ 200,000 (all of which comes through content sponsored by Instagram)

Scrolling through Valeria Hinojosa's photos on Instagram now, with photos of lush green forests and messages of positivity, it is hard to believe that she used to work as a banker in private estate management. "I did this for five years just to realize, in the fourth year, that my soul had been completely consumed by ego and greed, and I had completely disconnected from my essence," Hinojosa said.

For the past four years, he has been making money through Instagram. Hinojosa works with sustainable and conscious brands, earning between $ 1,500 and $ 3,000 per publication. With that income, he has not only been able to help his family with money when they need it, but also to help nonprofit organizations. More recently, in just 30 days, he helped raise more than $ 200,000 to fight forest fires in Bolivia, which was used to buy new uniforms for firefighters, rent tankers and transportation for volunteers, and provide medical assistance.

Outside of Instagram, Hinojosa also earns money through it. sustainable jewelry line Y the book she recently published. "In addition to using social networks to develop a career, I believe that its true power lies in how we can use this tool to unravel a positive domino effect," he said.

An nguyen @phithegoldenskin

  • 16.6k Instagram followers

  • Evansvilla, Indiana

  • Average annual income of social networks: $ 6,200 (only in the last three months)

  • Instagram sponsored content: $ 3,600 (only in the last three months)

  • Content creation: $ 2,600 (only in the last three months)

An Nguyen spent eight years as a math teacher in high school and, although she loved to teach, made the difficult decision to stay home with her son. He wanted to have something for her outside the daily activities of raising a young child, and that's when he created his Instagram account. “When I was younger, I saw Michelle Phan and all those YouTubers. Actually, I wanted to start a YouTube channel when I was younger, but I never did. So, I decided to open an Instagram account a year ago, ”Nguyen told HuffPost.

After Nguyen left her teaching job, her husband became the only income taxpayer, but now that her Instagram is gaining attention, she can contribute again. He began to see an income about three months ago, earning between $ 1,000 and $ 4,000 per month, depending on how many ads and photos he took for brands (sponsored publications generally earn between $ 300 and $ 600 each). She was also recently hired to create content for various beauty brands.

Nguyen says the business has recovered significantly in the last three months. “The ads are also appearing, however, I am very careful with the brands I work with. I really have to like the products in order to accept an advertising offer, ”he said.

Sarah and Safiyah Mahamadeen, @ the.top.shelf.edit

  • 12.1k Instagram followers

  • Orlando, Florida

  • Average annual income of social networks: $ 2,500

  • Instagram sponsored content: $ 500

  • Affiliate links: $ 200

  • Photography: $ 1,800

When seeking recommendations for skin care, why not receive advice from two bio students? Sarah Mahamadeen, who recently graduated with a degree in biomedical sciences from the University of Central Florida (and is applying to medical school) and Safiyah Mahamadeen, who studies biology at the university, created the Instagram account The Top Shelf Edit in January 2019. Three months later, they were already making money.

"We have always loved science, but once we started fighting acne, we could put that interest into practice by applying our knowledge acquired at school to identify the specific ingredients and products that worked best for our skin," the sisters shared. They decided to create their account to share everything they had learned.

Sarah and Safiyah divide the income they get from the account evenly, and most of the time they return to the page through new accessories, products, cameras and equipment. They currently live with their parents and, in addition to going to school and managing their Instagram account, each one has a part-time job. "We also work as photographers of products for cosmetic brands that we have met through The Top Shelf Edit," they said.

Alexa Johnson, @glowopedia

  • 19.4k Instagram followers

  • Bellingham, Washington

  • Average annual income of social networks: $ 3,000 (only in the last 6 months)

  • Instagram sponsored content: $ 3,000 (only in the last 6 months)

Alexa Johnson grew up surrounded by skin care thanks to her mother, an esthetician and a salon owner. After having a child of his own and developing postpartum depression, Johnson realized that he needed to reconnect with himself outside of being a mother and making time to take care of herself. He decided to take advantage of the Instagram beauty community and created @glowopedia, an account with almost 20,000 followers where he posts product photos and writes reviews.

Her husband provides support to the majority of the family of four through her work as a structural engineer, but Johnson also earns money working part-time at her family's storage facilities,

For Johnson, however, the job is not just about earning an income, and she rejects most paid partnership opportunities. "I don't want my page to be an advertisement. The brands I have decided to work with are brands that align with my values," Johnson said. "For me, it is really important to be faithful to why I opened my account. I am not here to sell toothpaste or other random things. I'm here to talk about skin care and connect with people about their experiences. "

  • 30.2k Instagram followers

  • NY

  • Average annual income of social networks: N / A (this year's monthly average increased from $ 1,000 to $ 2,000 on the date of publication)

Ava Lee hasn't been managing her Instagram account for a long time, but she's already seeing exponential revenue growth every month. He started @glowwithava in April 2018 as a way out of his worldly and stressful work in a field dominated by men and discovered that he was finally enjoying what he was doing, and was growing faster than he imagined. “I finally took a leap of faith and left my finance job a couple of months ago to devote myself to this full time, and although it has been difficult (I find myself much busier and working longer than my demanding finance job), I have loved every minute of the trip, "Lee told HuffPost.

While Lee refused to give his exact annual income (he has only been making money for less than a year, and the numbers vary widely), he earns about 75% of this Instagram-sponsored content, which gets around $ 200- $ 500 per publication. Lee has also been looking to increase his YouTube revenue, which has earned about $ 60 in the past two months. As he increases his income and his career as a beauty influencer, his fiance has supported the couple.

"They always ask me how I could grow my fan base so quickly (more than 25,000 followers in less than a year), and more than anything, I would say it was because I was only genuine," said Lee. "More than anything, I would love to be able to do this full time, but I will never sacrifice my values ​​for the amount of money a brand offers if I don't really believe in that brand or product. Learn to be honest with yourself and your followers and brands. they will appreciate. "