A basic (but powerful) technical SEO audit for beginners


Are you solving the technical SEO problems of your website? This tutorial shows you how to perform a basic SEO audit with a free tool – Google.
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Technical SEO is often overlooked by “bigger” and “brighter” topics like keyword research and link building.

However, ignoring technical SEO issues on your website may be the only factor holding your website back from the top Google rankings.

While many professionals in the search engine optimization space use premium tools like Ahrefs Site Audit Tool, Screaming Frog or Deep Crawl, you don’t need to use them when you first start.

In this tutorial, you will learn how to use Google and some advanced search operators to identify problems worth solving.

Best of all, it’s free.


1:11 Choose between http / https and www / non-www versions and add redirects
3:37 Check your title tags for any inconsistencies
4:32 Find indexed pages that shouldn’t be indexed
6:02 Check the privacy of your assets, employees and customers
6:45 Use Ahrefs Site Audit for further analysis

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