McCain said on Sunday evening in a series of tweets posted on his company's verified Twitter account that he believed President Donald Trump's actions in the Middle East were ultimately responsible for their deaths, and described them as " Collateral damage from "a poorly designed plan" distracts attention from political problems. "
"I am very angry and time does not make me any less angry," McCain wrote, calling the recent events in Iran "an unnecessary, irresponsible series of events."
"Canadians have unnecessarily lost their lives in the crossfire, including the family of one of my MLF colleagues (his wife + 11-year-old son)!" He wrote. "We mourn and I'm angry."
Despite a modest presence on Twitter – the company's account has just over 2,400 followers – the comments triggered an immediate reaction on the Internet. At around 2:00 p.m. Eastern Time on Monday, McCain's first tweet was liked about 27,000 times and retweeted 8,500 times. His additional tweets also received thousands of likes, retweets and replies.
However, others answered calls to boycott the company.
Maple Leaf Foods did not immediately respond to a comment request outside of normal business hours.
The company is headquartered in Mississauga, Ontario, and has approximately 12,500 employees, according to its website. It produces meat and deli products and is listed on the Toronto Stock Exchange.