Thanks to an expanded collaboration with Discovery’s Food Network Kitchen, Amazon offers tens of millions of Amazon Fire TV and Fire Tablet owners in the United States free, one-year live and on-demand cooking classes. The subscription service was launched last fall as the flagship app for Amazon’s Alexa Echo Show, offering Echo device owners daily live courses, step-by-step cooking videos, on-demand videos, home delivery of ingredients, and more more.
While the Echo Show was the first smart speaker with a screen to get access to Food Network Kitchen, the app is also available for all devices, including Fire TV from Amazon, Fire tablets, and iOS and Android phones and tablets.
The subscription offer combines episodes of popular food network shows such as “30 Minute Meals”, “Barefoot Contessa” and “Brunch @ Bobby’s” with live and on-demand cooking classes from culinary experts and top chefs, including Bobby Flay and Rachael Ray Giada De Laurentiis, Guy Fieri, Martha Stewart, Alton Brown, Ina Garten, Andrew Zimmer, Ree Drummond, Daniel Boulud, Valerie Bertinelli, Sunny Anderson, Jonathan Waxman, Molly Yeh, Nancy Silverton, JJ Johnson and others.
In total, the subscription includes over 2,300 on-demand courses, hundreds of step-by-step videos, food network episodes and over 80,000 recipes.
However, live content is the service’s most compelling selling point, as customers can cook with favorite chefs and then ask questions during the live Q&A portion of the show – essentially interactive television.
Food Network Kitchen currently sells for $ 4.99 a month or $ 39.99 a year, according to its website. (It was launched at an introductory price of $ 47.99 a year and $ 4 a month.)
As of today, Amazon will provide the service for free by offering Amazon device owners a one-year subscription to Food Network Kitchen.
Companies hope to take advantage of increased consumer interest in home cooking during quarantine, when restaurants are closed and even taking them home is associated with a number of risks. With endless hours at home, more people than ever turn to cooking and baking to pass the time, then enjoy family meals. There is no better time to reach this audience of home cooks with such a service, companies understand. And when the year ends, they believe that many customers will continue to pay once they have experienced the value firsthand.
“When Food Network Kitchen joined Fire TV and Alexa last year, we saw how much customers love to cook and learn from their favorite chefs,” said Marc Whitten, vice president of Amazon Entertainment Devices and Services, in a statement on the subscription offer. “Many of us spend more time cooking at home in these challenging times and need a little inspiration. For this reason, we are delighted to offer all of our new and existing Fire TV and Fire Tablet customers free access to Food Network Kitchen for one year, ”he added.
Simultaneously with the free subscription, Amazon and Discovery are launching a “We Cook Together” initiative on May 2nd and 3rd, which offers live courses for two consecutive days so that Food Network Kitchen consumers can actually cook – time next to theirs Favorite chefs.
This feature includes 10 new cooking classes from the personal kitchens of Valerie Bertinelli, Scott Conant, Bobby Flay, Tyler Florenz, Amanda Freitag, Alex Guarnaschelli, Marc Murphy, Michael Symon and Jet Tila
“During this unprecedented period, I know that my first instinct as a chef is to turn to my kitchen to cook something that is nutritious to those who matter most to me,” said Bobby Flay of his participation in the Live streaming event. “Suddenly it can be daunting to cook for yourself and the family several times a day, and we hope that the Food Network Kitchen app and our # WeCookTogether weekend with live courses will provide the support and motivation needed to preparing something delicious your loved ones, ”he said.
You can find details about the offer here.