What do the Amazon PPC advertising campaigns really consist of? If you want to understand the concept and strategy behind the execution of your Amazon PPC advertising campaigns, then this video is essential before starting to run your Amazon advertising campaigns.
Amazon FBA marketers generally only focus on copying the PPC campaign strategies that they claim have worked for other vendors, but I want to break this down so that I can explain what exactly the advertising campaigns sponsored by Amazon PPC are. Once you understand the complete concept behind which campaigns are best for your product and why you should run an automatic and / or manual campaign, your advertising strategy will be clearer. There is a time and place for when and how to run each Amazon PPC campaign. Don't just guess the job and copy someone else's strategy. You must understand what is behind each campaign and why you are even running it in the first place!
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