Apple led the global smartphone market in the fourth quarter of 2019: reports

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canalys chart Canalys

After many consecutive quarters of Asian dominance, the American technology giant Apple experienced an upswing in the global smartphone market. With the iPhone, Cupertino-based company started the revolution in the global smartphone market in 2007. According to two independent research and analysis companies, Canalys and Strategy Analytics, Apple had a larger one in the last quarter of 2019 thanks to strong demand and pricing for its iPhone 11 series market share.

Although Canalys and Strategy Analytics report different numbers for worldwide smartphone shipments, data released by both companies says Apple led the segment in the fourth quarter of 2019, ahead of Samsung and Huawei, which ranked second and third. Xiaomi and Oppo completed the top 5, while the combined deliveries of all other smartphone providers made up around 30 percent of all deliveries.

canalys chart Canalys

Credit: Canalys

According to Canalys, Apple delivered 78.4 million smartphones in the fourth quarter of 2019, which corresponds to a market share of 21.3 percent. Samsung is said to have delivered 70.8 million smartphones, which corresponds to a share of 19.2 percent, while Huawei is said to have delivered 56 million units, which corresponds to a share of 15.2 percent. Xiaomi followed with a share of 9 percent (with 33 million units delivered) and Oppo with 8.2 percent (with 30.3 million units delivered) was the last of the top five.

Strategy Analytics has some different numbers, but the positions of the smartphone brands remain the same, as mentioned earlier. Apple is said to have delivered 70.7 million smartphones in the fourth quarter of 2019, which corresponds to an 18.9 percent share, while Samsung has 68.8 million devices with an 18.4 percent share and Huawei 56 million phones with a 15 percent share surrendered. It was reported that Xiaomi had an 8.8 percent share (with 33 million units shipped), while Oppo had an 8.1 percent share (with 30.5 million units shipped).

Strategy Analytics diagram Strategy Analytics

Photo credit: Strategy Analytics

Apple's lead in this segment is due to strong demand and sales with the iPhone 11 series, especially the iPhone 11 (review). Price at Rs. From 64,900 in India, the iPhone 11 has contributed to Apple's growing popularity thanks to its competitive pricing. The promise of the latest generation of powerful hardware and specifications at lower prices has again made Apple an attractive option for buyers, even though its top-end devices remain among the most expensive on the market.

Both reports suggest that Samsung maintained its market share from Q4 2018 to Q4 2019, but the lack of growth allowed Apple to take the lead. Huawei saw strong deliveries, but the US ban affected growth and deliveries worldwide. Xiaomi – the market leader in India – saw significant growth, while Oppo was able to keep its place in the top five.

Also noteworthy in the reports from Canalys and Strategy Analytics is the declining footprint of all other smartphone providers outside the top 5. Only five manufacturers make up around 70 percent of the global market, while every other manufacturer together only makes up 30 percent – less than the share of Apple and Samsung alone.

Counterpoint shared similar statistics in its fourth quarter 2019 report, as well as in its calendar annual report, which matches Canalys and Strategy Analytics to claim that Huawei has ousted Apple to take second place in worldwide smartphone shipments for the whole year take.