AWM Smart Shelf announces partnership with OptiCrib, which provides technology for a state-of-the-art warehouse management system


Adroit Worldwide Media, Inc. ("AWM Smart Shelf" or "AWM"), a vision technology company, today announced its global partnership with OptiCrib, a shamrock company. OptiCrib uses Automated Inventory Intelligence (Aii®) and AWM Frictionless ™ technologies from AWM and revolutionizes warehouse management. This enables seamless and smooth inventory management in the industrial and commercial supply sector.

AWM Frictionless ™ provides convenience for consumers by allowing them to shop as usual and then check out by simply leaving the store. In the B2B (business-to-business) area, the OptiCrib warehouse management solution uses robust optical high-definition sensors in combination with precise weight detection technology to integrate information into the inventory and ensure accurate and continuous availability (24/7), Total accountability solution for the efficient management of durable and consumables.

"The transformation of operational B2B processes is too often overrated. However, the synergies between AWM Smart Shelf and OptiCrib promise a revolution in warehouse management," said Michael O’Connor, President / CEO of The Shamrock Companies. “OptiCrib makes MRI easier for the end user [material requisition] Experience, enhanced business intelligence, and operational and cost efficiencies that traditional warehouse management, VMI, and product sales applications simply cannot achieve. "

OptiCrib aims to transform the paradigm of industrial and commercial warehouse management through the use of AWM technologies Automated Inventory Intelligence (Aii®) and Frictionless ™, to optimize inventory management and to transform the material requirements process for B2B customers in different markets. Utilities / Power Generation, Hospitals / Healthcare, Public Security / Police, Government, Aerospace, Entertainment, Construction, Oil / Gas etc.

"We are extremely pleased that OptiCrib and the Shamrock Companies complement our portfolio of partnerships," said Kevin Howard, CEO of AWM. "Their many years of experience combined with a huge customer base enables us to quickly deliver marketable solutions that will revolutionize warehouse management."

OptiCrib currently has a micro shop at its headquarters. By 2020, more than 200 fully automatic storage rooms are to be installed at customers' locations.

AWM and OptiCrib will jointly present their partnership this week at the major retail exhibition in booth # 1707.


AWM's solutions provide a platform that integrates computer vision, digital and other advanced in-store technologies into the retail ecosystem. AWM has set new standards in the development of facial recognition software, globally scalable content management software and the optimization of programming and control of large-format video players. The latest offers from AWM are the culmination of these disciplines. Offering solutions to increase operational efficiency, create personal customer experiences, and increase revenue streams for retailers and brands. AWM was recently named an Outstanding Small Technology Company in 2019 by OCTANE. For more information, please visit: