Barbie is considered the "most diverse line of dolls" on the market after a series of new dolls with hairstyles, skin tones and body types have been introduced. Mattel revealed on Tuesday a doll with vitiligo, a doll without hair and a doll with a darker skin tone and a gold prosthesis.
According to Mattel, the manufacturer of Barbie dolls, the Barbie fashionistas line now includes 176 dolls with 8 body types, 35 skin tones and 94 hairstyles "designed to reflect the world girls see today."
"For 2020, Barbie continues to portray global diversity and inclusiveness in the fashion dolls' walk by showing a multi-dimensional view of beauty and fashion," a Mattel spokesman told CBS News.
To design the doll with vitiligo, an autoimmune condition that causes skin color loss, Mattel said she worked with a dermatologist to make sure it was accurately represented.
"As we keep redefining what it means to be or look like a Barbie, children with a Vitiligo doll in our main line of dolls can play even more stories that they see in the world around them," said the spokesman ,
Mattel also launched a hairless doll that the company said is meant to inspire girls who are suffering from hair loss for some reason and to reflect current hair trends. The release comes after Congresswoman Ayanna Pressley announced this month that she diddue to the condition alopecia.
The then 12-year-old disabled activist Jordan Reeves worked with Mattel last yearwho debuted next to a doll with a wheelchair. Now this doll is being sold with a darker complexion and a gold prosthetic leg.
The latest Ken doll also has a unique twist: long hair. It isfrom the rather stereotypical male design of past dolls.
After being criticized for Barbie's lack of diversity in the past, Mattel has spent the past five years adding more inclusive dolls to his line. It made its debut in 2017and this year Joss, a deaf doll, debuted as American Girl Dolls 2020 "Girl of the Year".
In September the brand launched a new line ofis aimed at children who "do not want their toys to be determined by gender norms".
Mattel said that in the past year, more than half of all dolls on offer were "diverse". The best-selling doll for almost every week in 2019 was a "curvy black fashion lady with an Afro hairstyle", and seven of the ten best-selling dolls were different, including the one that uses a wheelchair.