You know everyone thinks we're dumb, right?
For most of the world, blogging is a joke.
It is not a race. It is not a way to earn money. It is not a tool to change the world.
It is a hobby, a fun, a fashion that comes and goes. Sure, you can start a blog, but don't count on him to make money. That's silly.
Try telling your family, friends or co-workers that you want to quit your job and earn money blogging. They will smile politely and ask: "Does anyone really make money with that?"
Yes, they want you to have dreams. Yes, they want you to chase them. Yes, they want you to succeed.
But they also want you to be "realistic."
If you really want to improve your life, you should get an advanced degree, write a book or even start your own business, not hang all your hopes and dreams in a stupid little blog. No one can make money blogging.
Well, I hesitate to say this, but …
Okay, it was a good month. We don't always make so much money.
But we almost always cross $ 100,000 in sales.
Well, I will tell you. Not because I want to show off (well, maybe a little), but because most of the tips on monetizing your blog is crap.
For example, do you see any ads on this site?
Do not? What about e-books for sale?
None of those either, huh?
There is a reason why.
How I learned to earn money blogging
In the last eight years, I was fortunate to work with some of the smartest bloggers on the planet. I worked with Brian Clark while building Copyblogger for a multi-million dollar brand. Neil Patel and Hiten Shah also hired me to help them launch the KISSmetrics blog, eventually creating a multi-million dollar SaaS company.
Combined, I would not be surprised if both blogs have earned more than $ 50 million. In comparison, the $ 100,000 per month that I have managed to generate is a misery.
Do you want to know how much money you could earn with your blog? Find out with our free blog earnings calculator.
I will also talk to you … that income is far from being passive. During the first years, I worked 80-100 hours a week, and even now I usually spend at least 60 hours.
The good news?
It's paid. If you take some of these lessons seriously, it will also be worth it.
How to make money blogging: step by step
Here is exactly how to make money with your blog:
Set up your blog
Write content that receives a lot of traffic
Turn visitors into email subscribers
Send content that builds trust to subscribers
Sell products or services that your audience wants
That's. Five steps
It is very difficult to do. The process is simple on the surface, but each step is enormously complicated and requires extraordinary skill.
Especially the last.
For example, do you want to sell your own products or services? If so, which ones?
These are just some of the options:
Earn money blogging selling these things
Earn money blogging selling this kind of thing
Or … what if you don't have products and services to sell? What should you do then?
Well, you can also make money blogging by selling someone else's products and services.
The most conventional (and least profitable) method is to sell advertising, where it allows companies to promote their products and services to their audience in exchange for a fee. You can also form partnerships with other companies, promote your products and services as an "affiliate" and earn a commission every time you buy one of your readers.
What model should you choose? What should you do
It is up to you to decide, but before making your decision, there is a crucial lesson to understand:
You are not just a blogger
The moment you decide to use your blog to make money, you are no longer just a blogger. At that time, you also become an entrepreneur and your blog becomes a small business.
You've probably heard of financial planners who give free seminars to attract customers, right?
Well, blogging is very similar to those free seminars. He is giving away his experience and knowledge in the hope of attracting customers and then gaining his trust.
How blogs make money.
In other words, if your goal is to make money, your blog is a lead generation mechanism. It also nurtures those leads until they are ready to buy.
"But Jon," you say. “This sounds too corporate. I just want an easy way to earn money online. "
Do not start a blog. In my opinion, it is a terrible way to earn a few dollars.
On the one hand, there is the investment of time. I have never seen anyone learn everything necessary to create a profitable blog in less than three years.
For two, there is the possibility of failure. Your first two or three blogs that you start will probably fail because you commit a false fatal step.
In other words, it's exactly like starting a business. Exactly.