There is no better combination than snow and beer.
While not everyone loves winter weather, Busch Beer fans in certain cities will pray for snow in the coming months. The company recently announced that it will offer residents of these cities a dollar discount on Busch products for every inch of snow that falls.
Busch will track snowfall from January 1 through March 21 in seven cities: Des Moines, Iowa, Grand Rapids, Mich., Minneapolis, Minn., Fargo, N.D., Omaha, Neb., Buffalo, N.Y. and Green Bay, Wisconsin.
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In a press release sent to Fox News, Anheuser-Busch senior marketing director Daniel Blake said: "We know that some of our biggest fans will experience a lot of snow this winter, which can make things a bit difficult. There is no nothing worse than a snowstorm and your Busch stock is low, so this is a fun way to make our fans' lives a little easier this season in those snowy cities. "
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The company also installed interactive billboards in each of the cities to track snowfall totals. They also explained that any type of accumulation counts, even if it melts the next day.
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However, there is a $ 30 limit for the program. Fans can submit their refund claims (limited to one per customer) through Busch.com/snowday, where they will be asked to upload their receipt and zip code. According to the press release, Busch's eligible products include cans or bottles of Busch, Busch Light, Busch Ice and Busch N / A.