Certification update: AdWords Basics


Prepare for the AdWords Fundamentals exam with this Live Hangout live update, which will cover all the necessary topics to master the exam and get your certification. Be sure to attend live for the questions and answers at the end.

In this live Hangout, you will learn about
– Google Search and Display Networks
– How the ad ranking formula works
– Bid strategies that include cost-per-click (CPC), print-based bidding (CPM), cost-per-acquisition (CPA) and flexible bidding
– Budgeting and how much you actually pay when your ad appears
– Campaign types and how to set up a campaign
– Directed to your audience
– Use of AdWords extensions

Finally, we review the tools to measure and optimize campaign performance.

This will be a live Hangout live with questions and answers. Ask your questions on the event page or through the application of questions and answers to get live answers.