CES 2020 opened, revealing the next generation of innovations that will redefine industry, create jobs, and solve many societal challenges.
With more than 4,400 exhibiting companies, including 1,200 start-ups, CES 2020 offers the latest transformation technologies, including 5G, artificial intelligence, vehicle technology, digital health and more. CES 2020 is owned by the Consumer Technology Association (CTA) and will be held in Las Vegas, Nevada from Tuesday, January 7th to Friday, January 10th.
"The innovation shown at CES this week embodies the drive and passion that drives our industry and promotes global economic growth," said Gary Shapiro, President and CEO of CTA. "The entire tech ecosystem is represented at CES 2020, and the products and technologies that will be presented this week will inspire, connect and change life for the better."
While the CES exhibition area opened on Tuesday, the whole week of innovation started on Sunday and Monday with media days, the 2020 Tech Trends to Watch presentation by CTA, the CES Unveiled Las Vegas, conference programs at ARIA and keynotes from Samsung and Daimler.
HS Kim, President and CEO of Samsung Consumer Electronics, gave the first keynote at CES 2020. Kim focused on the "Age of Experience", a decade of human-centered innovation that combines hardware and software to create personalized experiences that make life Make it more comfortable, pleasant and useful. Samsung unveiled the company's latest advances in intelligent robotics, AI, 5G, and edge computing and looked ahead to the future where these technologies will be brought together to provide consumers with a more complete and adaptable experience. "In the age of experience, we need to rethink the space we have for our diverse and evolving lifestyles," said Kim.
Ola Källenius, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz, gave a keynote speech on Monday evening in which he explained the company's plans for a sustainable, autonomous future. "When you come to CES, ask yourself" What's next? "And we've been asking ourselves this question for 130 years," said Källenius. Together with director James Cameron, he presented the latest concept car from Mercedes Benz, the Vision AVTR, a partnership between Mercedes-Benz and Cameron's film franchise. The car has no doors and 33 movable, multi-directional "bionic flaps" that are supposed to look like scales on a reptile. The Vision AVTR recognizes your pulse and can feel your breathing. Mercedes designed the concept car to bring the passenger and automobile together into a "symbiotic organism".
2020 Tech Trends watch presentation
Steve Koenig and Lesley Rohrbaugh of CTA presented the 2020 Tech Trends to Watch on Sunday and gave an exclusive preview of the sales and forecasts for consumer technology in the United States in January. The rapid popularity of streaming services along with 5G connectivity and Artificial Intelligence (AI) devices will drive U.S. consumer tech industry sales growth to record $ 422 billion in retail sales in 2020 – a growth of almost 4% compared to the previous year.
Las Vegas revealed
One of the largest CES Unveiled events in show history took place on Sunday evening with over 220 exhibiting companies, including 98 startups from Eureka Park, the startup hub of CES 2020. More than 1,900 media representatives gathered at CES Unveiled to preview the innovation presented at the show this week, including: the Source Hydropanel, which can extract water from air and electricity; a smart bath mat that records weight, BMI and posture; a service robot for people with disabilities; AR / VR software that displays training results before and after training, and an intelligent thermometer that measures and adjusts the oven temperature.
At CES Media Days, press presentations by CES exhibitors took place for two days, including major brands and emerging startups. 29 companies announced, debuted and presented products and partnerships, including:
- AMD – The Ryzen 4000 series mobile processor, the world's first 7nm laptop processor.
- Bosch – Vivascope, an intelligent device that creates digital microscopic images of cells and analyzes them using AI.
- BrainCo – The final model of the AI-controlled prosthetic hand that processes the brain waves and muscle signals of an amputee.
- Brunswick Corporation – The SLX-R 400e, a watercraft approved for 22 passengers at a speed of 100 km / h.
- Byton – The first wave of content partnerships, including ViacomCBS, appear on the 48-inch digital dashboard screen of the M-Byte SUV.
- Continental Automotive – Natural 3D center stack display that offers the driver a 3D experience without special glasses.
- HDMI – An Ultra High Speed HDMI certification program that ensures support for all HDMI 2.1 functions, including 8K.
- Hisense – With the XD9G dual cell LCD television, two liquid crystal modules are arranged one above the other in a housing.
- Hyundai – A model of the S-A1, an electrically operated "Personal Air Vehicle" that can carry up to four passengers.
- Impossible food – Introduction of two new plant-based meat substitutes, Impossible Pork and Impossible Sausage.
- Intel Corporation – Tiger Lake, the latest chip in the Intel Core Mobile processor family.
- LG – OLED (LG Signature OLED 8K) and LCD TV models (LG 8K NanoCell) offer a real 8K UHD viewing experience.
- Life in the digital age – Various lifestyle products announced, including the mamaRoo cot and the Neutrogena Skin360 app.
- monster – MultiLink Bluetooth technology, with which several Bluetooth devices can play audio synchronously.
- Panasonic – Flagship HZ2000 OLED TV supporting UHD Alliance filmmaker mode.
- POW audio – branch. A magnetic pocket speaker that offers superior teleconferencing with a 360 ° microphone, echo cancellation and noise reduction.
- Procter & Gamble – Charmins RollBot, a concept robot that brings you toilet paper, and the new connected electric toothbrush from Oral-B, the OK.
- Qualcomm – Debuted the autonomous Snapdragon Ride driving platform.
- Royole Corporation – The Mirage Smart Speaker, a smart speaker supported by Amazon Alexa with an 8-inch Amoled touch display.
- Schneider Electronics – Square D Connected Home Suite for North America.
- Sony – The electric Concept Car Vision S with 33 different sensors and a newly designed EV platform.
- Taiwan excellence – Numerous innovations from Taiwanese companies, including the intuitive charging stations for electric cars from Noodoe.
- TCL Corp. – Vidrian mini LED display technology offers more brightness, sharper contrast and a long lifespan.
- Toyota – Woven City, the “prototype city of the future”, in which autonomous vehicles, innovative street design, smart home technology, robotics and new mobility products can be tested.
- UHD Alliance – Two other television partners for the Filmmaker Mode initiative: Samsung and Phillips.
- Valeo – An autonomous, electric delivery droid prototype, Valeo eDeliver4U.
- ZF – Partly automated level 2+ driving systems for passenger cars and fully automated level 4 driving systems for commercial vehicles.
CMO Insights – Put the "C" in CMO
This conference session was part of the CMO Insights track and included CMOs from leading companies that talked about growth, disruption, and the role marketing should play in business. Speakers included Jean Foster, SVP for Marketing and Communication at CTA; Jennifer Berman, CMO at Insider; Diana O’Brien, Deloitte’s Global Chief Marketing Officer; and Deborah Wahl, General Motors Global Chief Marketing Officer.
The opening of the exhibition space also marks the start of the Global Tech Challenge, which will be presented by CES and the World Bank Group. The Global Tech Challenge will focus on three areas: health, gender barriers, and technologies that enable communities to be more resilient to disasters and climate change.