The conservative group One Million Moms is accusing Burger King of "crossing the line" by an Impossible Whopper commercial that uses the "word D".
"Burger King is broadcasting a commercial that uses bad words to advertise its Impossible Whopper, a hamburger made from plants instead of beef," reads the group's website. "The language in the commercial is offensive, and it is sad that this family restaurant has ever made another deliberate decision to produce a controversial advertisement instead of a healthy one."
BURGER KING TO GIVE BRONX WHOPPERS RESIDENTS FOR FREE TO TREAT WITH TOURISTS OF & # 39; STAIRS JOKER & # 39;
The group, which is a division of the American Family Association, called a commercial that documents the taste test reactions of the now popular meatless hamburger.
A man, completely stunned by the taste of the Impossible Whopper says: "Damn, that's good."
Apparently, the use of the "word D" went too far for One Million Moms.
“One Million Moms finds this very inappropriate. When responding to the taste test, he didn't have to curse, "the group said." Or if, in fact, it was a real, script-free interview in which the man was not an actor, then Burger King could simply have chosen to edit the blasphemy of the commercial. "
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The group described the announcement as "irresponsible and tasteless."
“It is extremely destructive and harmful to the impressionable children who watch the commercial. We all know that children repeat what they hear, ”they continued.
A million mothers asked the public to sign a petition urging Burger King to cancel the commercial, "or at least, edit the curse immediately."
This is not the first time that the group, which claims that its mission is to "stop the exploitation of our children," has used its platform to call a commercial with which it disagrees.
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Last month, the group caused the Hallmark Channel to initially present a Zola commercial with two brides kissing during a same-sex wedding ceremony.
"Now, parents can no longer trust Hallmark because Hallmark no longer allows parents to be the main educators when it comes to sex and sexual morality," said One Million Moms at the time.
Later, Hallmark announced that he decided to withdraw the commercial only a few days after the petition was launched. However, after the public reaction, the network reversed its decision and reinstated announcements of same-sex marriage.