Are you a professional in the business of selling to other companies? In this video, I share a B2B digital marketing strategy that will put you at the forefront and center of your industry. I speak of three effective methods of content marketing for building B2B relationships.
Spread the word about your business begins with the creation of excellent content. I recommend that you use a variety of forms: written, audio and video. Share articles and blog posts, podcast interviews and videos on many different platforms.
Here we show you how to do content marketing for B2B sales: write articles for your website, LinkedIn and commercial publications. Host customers and industry experts in your podcast. And create entertaining and educational videos for your audience. Focus your B2B digital marketing strategy on both quality and quantity.
Do not worry about technical perfection. On the contrary, worry about the quality of your message. You can get enough audio and video from your phone. Remember, you can always invest in more sophisticated marketing tools as your business grows.
Because you want to reach your ideal customers as often as possible, post content regularly. A video tutorial can be reused and still relevant. Marketing generates visibility, credibility and differentiation. Commit to weekly content marketing for B2B platforms and publish daily videos, if possible.
Do you need a B2B digital marketing strategy if you are not strictly a sales professional? Marketing is not just for sellers, it is a critical entry point for any professional. If you want people to choose you, you must gain exposure, establish your experience and differentiate yourself from your competitors.
Want help with your marketing content? Call me at 888.444.5150.