Content Marketing for SaaS with John-Henry Scherck


Growth consultant John-Henry Scherck is an expert in B2B content marketing and we think we would apply that experience specifically to software as a service (SaaS) in this interview. As he rightly mentions in his Twitter biography, "The ARR is not his son, but he will raise it."

John-Henry is a B2B content strategist and SEO consultant based in Los Angeles. Work with founders, marketers and investors to plan, develop and refine growth marketing initiatives using a common sense approach.

Show calendar / timestamps:
1:05 How do you attract people through the funnel with content marketing?
5:25 Do you have a suggested process for creating content updates?
9:10 Should I only ask for email, last name or some other combination with updates?
10:25 How do you work with clients that don't have a clear bottom funnel search volume?
14:18 How should people address the ranking of keywords "vs" or "alternatives" in SaaS?
16:40 What is your opinion about TF: IDF?
24:55 How do you approach the construction of links in the SaaS market?
32:23 Is there a difference in how you would approach sales-assisted SaaS versus self-registration Saas?
35:55 ​​With what actionable advice would you leave people?

Show notes:
The active Chaos Monkey:
MarketMuse natural language processing tool:

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