Content marketing is changing: this is where it is headed in 2020 | Content marketing will continue to be one of the strongest marketing channels in 2020. But it will be quite different from what you are seeing at the moment. Why? Because there are only many blogs, there are over a billion blogs. Doing these old tactics will no longer work in 2020. Today I am going to break down how content marketing is changing and this is where it is going in 2020.
RESOURCES AND LINKS:
Alexa – alexa.com
Google homepage – googlehome.com
Quora – quora.com
Ubersuggest – ubersuggest.org
The first thing I want you to do is optimize your site using structured markup.
That way, you have a better chance of getting those rich snippets and that will help you with voice search because in 2020 more than 50% of searches according to Comscore will be related to voice. These devices like Alexa and Google Home are becoming more popular. Whether you like them or not, more people are using them.
You also want to use the header hierarchy to help Google track and decrypt important data, pages and content on your site. Now, another interesting point, and this is from Search Engine Land, approximately 50% of searches result in no click.
The next thing you should do is make EAT a priority. EAT is about experience, authority and trust.
Google had a Medical Update a while ago. And what this Medical Update did was: "Hey, if you're Neil Patel, a marketing expert" and you write in a blog about medical advice and surgeries "and what people should do to cure their health problems, that's not good ".
Next, you will see more customization for the public. Look, there is content in everything. Hell, even on Neil Patel's blog I have content about everything from e-commerce to paid ads and analysis. There are so many areas that do not interest everyone. You will see more personalization in content marketing and that is what you should do. A good example of this is Neil Patel Blog.
This is one of my most clicked areas on my website. If you enter the Neil Patel blog, you will see a sentence that says "I want to learn" and you can click on the drop-down menu, be it e-commerce, SEO, content marketing and all content settings. Based on what you want to learn. That is really something simple and easy to do, and in doing so, you will discover that you will get more participation from your audience, they will stay more on your site, your bounce rate will decrease, more people will keep coming back.
The next big trend, AI and machine learning will continue to take priority. Google had this update called Blur in which he now understands when he writes "Brazilian citizen looking for a US visa", he ends up telling them: "Hey, does anyone in Brazil need a visa to go to the United States?" Compared to before, many times Google It showed results from someone saying, "Oh, American citizens don't need a visa to go to Brazil," right? Then, with their update of the Blur algorithm, they can clearly identify what someone is really looking for, and they are adjusting the results based on that.
Then, look for Quora and see what is popular in your space and that will give you ideas of some questions that you think are correct and content, and simply accept them. It's not about having 5,000 blog posts or 2, OOO, it's about having the best blog post that answers that question. You can also use Ubersuggest in the keyword ideas report, which shows all the questions that people write within their space.
Again, you should answer all those questions to the point because it will help you get that traffic that your competitors don't have, because before Google ranked high-authority sites that were not so specific, but they are changing this. They want to rank the site more. relevant even if they have fewer backlinks, less domain authority, because why? That creates the best experience for our users. And last but not least, interactive content and images will take off.
So, yes, the videos are already booming, the podcasts are already booming, but what are they doing that nobody is really talking about, look at my Instagram profile.
You will see that I have content that is microcontained, that is divided into bite-sized educational pieces where it can continue to slide, like a carousel, and that will give you quick statements that will help you find the solution.
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