Content Marketing Restart | C3 Conference 2017 | Robert Rose

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Restart of strategic content marketing
Robert Rose, Content Marketing Institute

We've all seen recent headlines: content marketing is not for everyone. Companies struggle with digital content. Content marketing is more expensive or takes too long. Well, the truth is that those headlines are mostly true. But they don't have to be. Marketing specialists can transform content marketing into something much clearer and, in fact, something that helps the company be more profitable. Let's restart the whole notion of our own media, restore and remove the covers of what is really happening with the successful approaches to content marketing in today's digital company. Let us analyze carefully the real commercial strategy of content marketing and how we could fix content marketing and reach a real, demonstrable and profitable value for our business.

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