Create a content marketing strategy for your SMMA [Step-by-Step Guide]

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Content marketing is the number 1 way to market your business. But, now that means more than just posting to your company's blog. Publishing on social networks is also part of content marketing, but having an established strategy is the way to make it work.

Today, Cereal Entrepreneur will explain why it is important to have a content marketing strategy and how it can begin.

A typical content marketing plan will answer the following questions:

Who is your audience?
What channels will you use?
What metrics will you use to measure success and ROI?
What resources do you have?
What painful points will you solve?

Content types:
The types of content can vary from blog posts, brand blog posts, user-generated content, such as videos and Instagram posts, podcasts, reports, infographics, photos, webinars, press releases and much more. The options are endless.

Types of channels:
Email, social networks, pamphlets, search engine ads, websites

Develop your strategy:
Step 1: Build your buyer characters.
Step 2: define your goals and metrics
Step 3: audit your current content
Step 4: map your customer’s journey
Step 5: Implement and review your content marketing strategy
Step 6: Gather everything.

How do you think having a content strategy will improve your SMMA?

Video document / Blog article

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