Cult favorite fashion brand Opening Ceremony is closing

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Sounds more like a closing ceremony for us.

The inauguration ceremony of the clothing and retail brand will close all of its multi-brand stores in New York, Los Angeles and Japan at the end of 2020.

Since the opening of its first brick and mortar location in 2002, Opening Ceremony has become a basic store in lower Manhattan with cult followers. Founders Carol Lim and Humberto Leon went to Instagram on Tuesday to give them the news.

"It is incredibly emotional for us to announce today that we will close our retail stores at the Opening Ceremony sometime in 2020," Lim and Leon wrote. "We have made the decision to focus on the growing collection and brand of Opening Ceremony … Our brand takes the beautiful spirit of experimentation, fun and collaboration incorporated into our stores and imbues this energy in the clothes we make."

Opening Ceremony will continue to operate as a single brand under the leadership of Italian fashion company New Guards Group, owned by Farfetch. On Monday, the Milan-based holding, which supports urban-style brands such as Off-White, Palm Angels and Heron Preston, acquired Opening Ceremony, reports Business of Fashion. He plans to move the internal production of Opening Ceremony to Milan and move his retail website to Farfetch.

Humberto Leon and Carol Lim
Humberto Leon and Carol LimGetty Images for Center For Repr

Known for supporting emerging brands and designers, Opening Ceremony is no stranger to internal challenges. In 2018, the brand made important staff cuts for financial reasons. Despite the setbacks, Opening Ceremony continued to build a community of customers who craved clothes and new fashion experiences through its retail stores. Whether you're looking for a large opening ceremony bag or a hoodie, this store had it all.

"Hundreds and hundreds of designers have called our stores home for their first collections and it's amazing how each store acquired its own life," the founders wrote on Instagram. "With our constant desire to reinvent, we will re-create stores, but with a different mindset and perspective to surprise people who proclaim themselves like us."