A short video guide: How to sell content marketing services
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There is so much information available about content marketing. At the same time, their customers understand very little about it. How are you supposed to sell a premium service to a customer who doesn't understand the service? Let's talk about that in today's video.
Hi, I'm Alzay Calhoun with Coveted Consultant. I've met some people really passionate about content marketing. I guess it's you. There is a real touch between your level of passion and the level of passion that your client has to buy content marketing services. How do we close that gap?
Here is a classic delivery for content marketing, writing blog content. Before you go out and start writing content for customers, let's make sure what is the process to deliver the highest possible content. You want to show your services as an order of steps. Show your client the flight route to reach the final result you really want. Recognize where they are. Recognize the main milestones. Show them the final result. The final result they are looking for must have some measurable objective metrics. In other words, once we finish this process, we know where we are going to end and we all agree with that. It could be just a quantity of pieces of content, or it could be some level of traffic, or I like it, or actions or another commitment. You can measure what you choose, it is your company. As we work on this process, we all need to know what we are working for.
Now, let's work backwards. You have the measurable content. You understand that part of the process. When backing up, nothing can be measured if it has not been programmed and published. It has to be available somewhere. You cannot publish it if it is not written and approved, and you cannot write and approve anything until you build the real ideas.
Your job, within your company, is to provide your client with an efficient method to find the best ideas. Not only do you spit things on a wall, but it also helps you find the right ideas for your business. You must have a process to create content and get approved quickly and efficiently. You need your own process to schedule and publish. Show them an editorial calendar and help them chart how to program that content the right way. Now you and the client can sit together and measure those objective measurements. Without this sense of the process, the client does not know what happens when. And if you don't get organized enough, you can't move them through the stages, and that's frustrating for everyone.
Another example. Let's say your client is within reach. I mean, they just want a 10x, a 100x. They want their content in even more places. How could you bring that to life? Well, you must first have some objective measures here. How are we going to measure the scope? There are many ways of doing it. How are you and the customer going to measure the scope? Now you can work backwards.
You have to distribute that content in certain places. What is that process? How do you take that content to the right places? Is it already published? Is this content pre-published or is it creating content to be published, or is it reused from old, new or others? What is this process of making content available for distribution?
Before that, we have to gather the right content. Again, are we creating this content, are they doing it or does it come from hard drives, from different people, etc.?
Make sure you are organized internally to meet each of these stages so that your client can appreciate you as the professional you are. If you structure this, then there is the difference between being an average consultant and being seen as a special content marketing company.
Hi, I'm Alzay again. I really hope you enjoyed that video. I realize that things can seem really simple, clean, tidy and easy when presented on a board, but trying to apply these things within your business can have its own level of frustration. What are you doing now? What are your next steps? Well, if you want to watch another video, you can do it. If you want to subscribe to the channel, you should probably do so. But if you have exceeded the information and want help to package and sell your unique consulting services, there is a program that I have and you can get information about that program through free training available at this time on this page. Again, thanks for your time to watch this video, and I hope to see you in the next one.
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