Documentary- The history of content: emergence of new marketing


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Technology has changed the game. Consumers can ignore advertising and marketing at will. To break the mess, brands need to tell remarkable stories that are worth listening to and become the media in the process.

The Story of Content: Rise of the New Marketing, a new Content Marketing Institute documentary, is the first full movie of its kind for the industry. Explore the evolution of content marketing through the eyes of the world's leading leading brands, such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. With case studies from the first pioneers to today's marketing innovators, you will learn how content marketing has changed, and will continue, changing business and media forever.

Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, colleagues, associations and more:

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