China's TikTok, that has taken the world by storm also enchants in his homeland.
The Chinese version of TikTok, called Douyin, has amassed 400 million active users a day, parent company ByteDance said in its annual report this week (in Chinese), This is impressive growth for the addictive video app, which had 250 million active users daily in January last year. (A ByteDance spokesman confirmed the numbers to TechCrunch.)
The report, which describes user behavior and user trends, illustrates the cultural difference between China and the United States, said Katherine Wu, an investor in New York-based Notation Capital ,
“The things that are developing in these two countries are incredibly different. For example: knowledge-based content is very popular in China and less so in the United States. That too was a mystery to me: the creators who made the most dance videos in China are users who were born in the 60s (!!), while in China in the USA it seems to be mainly teenagers who create the dances “, She wrote.
ByteDance claimed that Douyin had established itself as the largest knowledge, culture and art platform in China. (Douyin is only available in mainland China.) 14.89 million knowledge-based content videos were shared in the app last year, it said.
One of the world's most valued startups said that just one user who posted chemistry videos had reached 130 million people last year. In the field of art and culture, videos dealing with these issues had 543.1 billion games on Douyin last year, it said. (TechCrunch was unable to independently verify the authenticity of the claims.)
Education has become an important use case for ByteDance , TikTok, whose sales were estimated at over $ 50 million last year, is already one of the most widely used categories of its app worldwide. The app launched an awareness campaign in India, in which more than 200 million users were registered last year.
"For me, the differences in behavior also underline one thing: There really is no such thing as a one-size-fit-all social app. Different regions like different types of content, even though the medium itself (in this case short-form video) ) The same thing, cultural factors (geography, age, local pop culture) play a big role in how users use a product, ”added Wu.
Market research company eMarketer announced on Monday that Douyin's user growth exceeded WeChat's and Weibo , However, newer providers like the Tencent-supported video app Kuaishou are facing a challenge.
According to eMarketer, Douyin already accounts for 67.9% of users of mobile social networks in China and 59% of users of smartphones. "These numbers will increase to 68.3% and 59.6% by 2020," he estimates.
Such user growth and penetration would be music for the ears of ByteDance, which is expected to be found in Hong Kong this year. But the growing popularity and connection to China have also worried some. US senators have warned that TikTok user data could be sent to China and accessed by the Chinese government. TikTok rejected the allegation. According to media reports, the U.S. Navy advised its members last month not to install TikTok on their devices.
Some have also questioned the reach of educational content on TikTok, where certain sensitive issues that criticize the Chinese government are restricted. ByteDance also rejected this allegation.