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For every dollar a company spends on email marketing, it earns $ 44 in return. 💸 Learn how to write quality emails that increase brand awareness, loyalty, and sales! ✉️
🎈 Table of Contents:
1. Offer quality content 01:06
2. Write catchy subject lines 02:31
3. Create email series 03:45
4. Write copy that appears 05:31
5. Use pre-existing content 06:42
6. Make your emails interactive 07:49
7. Segment your lists 08:45
8. Test A / B 09:43
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About this video:
If you’re not currently at the top of your email marketing game, you should be. Email is alive and stronger than ever, with approximately 99% of people checking their email every day. On top of that, 66% of people say email marketing directly affects what they choose to buy, so it’s no wonder that most marketers say email is their biggest return on the market. investment.
From writing subject lines that stand out to targeting your lists, we’ve got some email marketing tips that will make you want to click open and save as important.
Email marketing is possible if you sell products from your website or in a market like Amazon. If you sell in a marketplace, please include a link to your subscription page on your seller page so that customers can click on the link and subscribe to your emails. If you sell from your own domain, use a form on your home page to collect email addresses.
To get started with email marketing, you need a list of customer email addresses. One of the most effective ways to collect email addresses is to reward people for subscribing to your list by offering them content known as the Lead Magnet.
A good subject line will improve your open rate. An open rate is the number of people who opened the email over the number of people it was delivered to. An average open rate is around 20%, so if your rate is between 15-25%, you are doing well.
Not sure what type of emails to send? Start with a welcome or onboarding series where you thank subscribers for signing up. Tell them about your products and services and offer them a discount or coupon just for registering.
You can also start a series of additional sales where you tell your customers about products that are more expensive than the products they have ordered in the past.
Then fix your transactional emails. Transactional emails have an open rate of 40-50%, so consider making it a little more interesting by including a discount code or providing the space for your customers to give their opinion. Then you can use these reviews as social proof in your marketing and even integrate them into your emails.
When it comes to content, storytelling can be an effective way to illustrate a point. From image carousels to videos and animations, there are many ways to make your email visually appealing. For example, you could play around with animated gifs in the header or footer of your email.
Targeting is when you target people on your email list based on criteria like demographics or website activity. It means that people receive more relevant emails based on their preferences and actions. Marketing specialists using segmented campaigns see a 760% increase in revenue. However, avoid too much customization in your segments, as it might seem creepy.
Once you’ve segmented your audience, be sure to take an A / B test to get to know your customers even better.
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