Email Marketing: What is the basic idea of Email Marketing Part 2?
What kind of email?
In its broadest sense, the term covers every email you send to a customer, potential customer or public place. However, in general, it is used to refer to:
0 Sending direct promotional emails to try to acquire new customers or persuade existing customers to buy again
0 Sending emails designed to foster customer loyalty and improve customer relationship
0 Place your marketing messages or ads in emails sent by other people
Give me an analogy …
You can think of these three main forms of email marketing as the electronic equivalent of:
1. Direct mail
2. Send people a printed newsletter
3. Place ads in magazines and subscription newspapers.
However, there is an extremely important difference: the issue of permission (see below).
Why is email marketing so popular?
Email marketing is very popular because:
Sending emails is much cheaper than most other forms of communication
Email allows you to deliver your message to people (unlike a website, where people have to receive your message) Email marketing has proven to be very successful for those who do well