Dennis Yu and Logan Young gave us a hands-on workshop on Facebook marketing tips for business and video for 2017. Follow this step-by-step workshop on Facebook marketing tips for business and video for 2017.
This workshop was held during the Amsterdam Growth Marketing Conference in Growth Tribe.
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized speaker on Facebook Marketing For Business, and has appeared in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News and CBS Evening News. He is also a regular contributor to the SocialTimes column of Adweek.
He is an internationally renowned speaker in Video Marketing Tips for 2017, co-author of "Facebook Nation", and his clients have included Golden State Warriors, Nike and Rosetta Stone.
In this workshop, Dennis talks about digital marketing, Facebook marketing for business and video marketing tips for 2017, eliminating direct income from social networks and his famous daily dollar strategy.
Dennis and Logan talk about their secrets in Video Marketing Tips for 2017: Metrics, Analysis, Action! Watch this video tutorial from Facebook Marekting for Business to learn about the best practices and secrets of video ads for Facebook Marketing in 2017.
What kind of content to focus on:
Prepare a list of third party endorsements, especially positive mentions of high authority sites
Create video content starting with a video WHY 3 minutes
Create a content calendar
Create promotional content to generate conversions
Create at least 1 blog post per month
How you can address your audience:
Import your goals emails to Facebook and Google as custom audiences
List the possible objectives on Facebook and Twitter: interests related to your brand, your competitors, common interests of your customers, influential people in the industry
Consider the orientation by employer, position and interest
Create similar audiences
Amplify your content:
Use the famous Dennis strategy "Dollar a day":
Optimize your content:
With Audience Insights, create new saved audiences
Compare all your data and compare it with your previous period
Review your budget allocation according to your data
Twitter: @dennisyu; @loganly
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