Imagine getting 40 customers in one night for a vehicle that starts at $ 43,895 and reaches $ 60,500.
Steve Fuentes did it.
"And we now have up to 100 reservations," he said. "The Mustang Mach-E has had an extremely positive response. This is one of the biggest game changers we have ever had."
The owner of Sunnyvale Ford in the heart of Silicon Valley raved about the response to the 2021 Mustang Mach-E SUV in a dealership just blocks from Tesla, the rival, the high-profile electric car maker led by controversial CEO Elon Musk becomes. "I just think the market is mature and ready for something other than Tesla. Our fully electric SUV with a range of 300 miles is super cool and functional."
Fuentes pointed out that the highly efficient vehicle will enable drivers to use special lanes on the notoriously overloaded highways on the west coast. "It's like the Disneyland e-ticket," he said.
More than one in four buyers of the now sold out first edition of the Mach-E lives in California.
However, the response of other parts of America to the vehicle was immediate.
Tom Nardone, 49, an entrepreneur from Birmingham, Michigan, made his $ 500 reservation for a base model 2021 four-wheel drive Mustang Mach-E within hours of seeing the unveiling on YouTube. "I'm interested in efficiency. I like the idea of a Tesla, but I don't trust Tesla. I would have bought a Chevrolet Bolt, but it wasn't very attractive. I'm driving a 2020 Camry Hybrid right now." I love it. This new vehicle replaces my wife's 2017 Dodge Journey. "
Mike Van Camp, 36, an industrial metal manufacturer from Schereville, Indiana, chose the Mustang Mach-E GT almost two decades after buying a yellow 2001 GT convertible. "I was looking for something sporty and wanted to get a Jeep Gladiator. But this is the first of its kind, and I can say I was there when it came out."
Anne Thimm, 58, a retired analyst from Alexandria, Virginia, laughs as she talks about her love for Mustang.
"In 2001 the Mustang Bullitt came out and I fell in love with this car. I went to a Ford dealer and the guy said to me: & # 39; honey, don't you think that's a little too much for you? & # 39; I was only down, I was ready to pay cash for the car, so I went straight out and went to another Ford dealership 15 miles down the road and got my Bullitt. I loved this car . "
Unfortunately, she separated from the Mustang to transport her four dogs.
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"I mourn this car every day," said Thimm. "Now we can get a Mustang to tow our dogs and have electricity too. When I saw the Mach-E, I thought: & # 39; Oh my god, he's checking all of our boxes. & # 39; It does Fun and it has a lot of space. "
It will soon replace its Toyota Highlander Hybrid with a red Mach-E in the first edition.
Matt Stanford, general manager at Varsity Ford in Ann Arbor, said he has already placed 70 orders for the Mach-E.
"And I actually ordered one for me, a black GT," he admitted. "I have professors who have commanded doctors, Ford employees, people who are looking for an answer to the flammable engine – people who are concerned about their carbon footprint. I have people in their mid-20s and late 60s."
This is new territory for Ford, said Stanford, whose uncles founded the dealership and whose family members sell cars. "Ford, instead of sticking his toe in the pool, went all the way down. Tesla owned the market. Tesla only kills him. The Tesla vehicle is sexy. It's a status symbol, almost a way of life for." Some people. It's a chic, good looking car. So Ford attacks them. "
The first editions are mainly sold in carbonized gray (38%), Grabber Blue Metallic (35%) and Rapid Red (27%). More than 80% of US customers reserve Mach-E with an extended range battery. Around 55% buy all-wheel drive. Almost 30% choose the top model GT.
The Dearborn automaker does not disclose the number of first runs sold, but notes that the company has only committed to 50,000 Mach-E vehicles in the first 12 months in the U.S., Canada, and Europe, as well as other markets, including China , will be sold, Confirmed Ford spokeswoman Emma Bergg.
In addition to the first edition, there are four other equipment variants. A potential tax credit of $ 7,500 will be applied to the following prices:
- Choose from $ 43,895
- Premium, from $ 50,600
- First edition, from $ 59,900
- California Route 1, from $ 52,400
- GT of $ 60,500
While some Mustang lovers freaked out when Ford announced that the legendary pony car's name would be used in an SUV, many Mustang collectors loved the idea.
"I have a silver 2005 Mustang GT," said Nardone. "I really want to get rid of this Mustang. It is 19 kilometers to the gallon. This electric Mustang will be faster than my Mustang GT."
Van Camp, who drove a Ford Explorer for work in 2017, spent years looking for the right car, and purely electric didn't play a key role in his decision. "I was definitely determined to buy a Mustang, and after seeing the Mach-E, I definitely knew I wanted this Mustang.
"It'll probably be an evening car, a weekend car. It's still a little scared to take it with you on road trips. I'm excited to see where the charging stations will be. They don't locate much in my area yet." ; I am just outside of Chicago. But I know I can go back and forth from my house to Blackhawk's games because they have charging stations in their parking lot. "
In terms of energy efficiency, Van Camp is now considering installing solar panels in his company, Van’s Industrial.
Carla Bailo, CEO of the Center for Automotive Research in Ann Arbor, said she was not surprised by the quick response to the hot new electric vehicle.
"A new era is beginning in electric vehicles," she said. "They are now seen as high-performance vehicles. They come off the track really quickly. They have a lot of acceleration. For this reason, a kind of enthusiastic culture is developing around electric vehicles. In the beginning, it was more about than they came out." the green side of things and protecting the environment. Now this is being marketed as a performance vehicle. "
Fuentes said the potential for Ford cannot be overstated.
"This Mustang Mach-E will be so impressive," he said. "If we get such an answer and there is still a year to go, you can only imagine and believe that this is the second time that the original Mustang has been launched."
While America is responding with enthusiasm, consumers in the Golden State continue to lead.
"California has been an environmental leader for decades and Californians are leaders in electric vehicles," said Mike Levine, product communications manager at Ford North America. "Ford is committed to bringing electric vehicles to the market that are exciting and meet the needs of California and the rest of the United States, as well as customers around the world."
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