Gold's fitness manager explains why home fitness is disrupting the industry.

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"New Year, New Me" is a line that many Americans express when the New Year officially begins.

<p class = "Canvas-Atom-Canvas-Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Training and losing weight is the be-all and end-all of resolutions for the new year 2020, according to a recent survey by the website for online deals & nbsp;Offers.com."data-reactid =" 16 "> According to a recent survey by the online deals website Offers.com, more sport and weight loss top the list of resolutions for the new year 2020.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "During the 2nd of January historically seen a large influx of gym sees competition with home fitness options like peloton (PtOn) put new pressure on old fitness chains. & nbsp; "data-reactid =" 17 "> While there was a large influx of gym visitors on January 2 in the past, increasing competition from home fitness options such as peloton (PTON) is increasing the pressure on old fitness chains.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" The home fitness industry is certainly a bit disturbing to the industry and that Raise people's awareness, ”said Adam Zeitsiff, CEO of Gold’s Gym, to & nbsp;YFi PM from Yahoo Finance& nbsp; recently. & nbsp; Gold & # 39; s has been in business since 1965 and currently has more than 400 locations in the United States. "Data-reactid =" 18 ">" The home fitness industry is certainly disrupting the industry a little and making people more aware, "said Gold & # 39; s Adam Zeitsiff, CEO of Gym, recently said to Yahoo Finance's YFi PM: Gold has been around In business in 1965 and currently has more than 400 locations in the United States.

Still, Zeitsiff argued that companies like Golds, despite their convenience, have a distinct advantage over their home fitness rivals.

"It's the sense of community," said Zeitfsiff. "You can deal with people … and support them."

"Healthcare and fitness are the ultimate people business," added Zeitfsiff.

"So we see January as: How do you get engaged? How do you work with the member? How do you make sure that they don't bite off more than they can chew – no pun intended in January – so that they can achieve their goals small, measurable results, ”he asked.

Exceed the "HIIT" trend

Athletic man doing interval training running on stairs in urban setting

Traditional gyms, however, offer more than just fitness at home.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "HIIT training company (High-Intensity Interval Training) and classes have also becomeone of the most famous& nbsp; Fitness trends in recent years. "data-reactid =" 36 "> HIIT training companies and classes (high-intensity interval training) have also become one of the most popular fitness trends in recent years.

However, Zeitsiff warned that HIIT workouts could have potentially harmful consequences.

"We see how people get mentally and physically tired and burn out," said Zeitsiff. "The more you work out during these high-intensity workouts, the more difficult it is to recover and perform well the next time."

Zeitsiff therefore forecasts another trend towards more traction in 2020.

"Recovery and restful fitness will be really great – be it yoga, low-intensity exercise, or things like the cost of therapy," he said.

"Get out there and be strong for what works for you in life," added Zeitsiff. "We have been good at this for 50 years."

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "Nick Robertson is a senior producer at Yahoo Finance."data-reactid =" 42 ">Nick Robertson is a senior producer at Yahoo Finance.

<p class = "canvas-atom canvas-text Mb (1,0em) Mb (0) – sm Mt (0,8em) – sm" type = "text" content = "CONTINUE READING:"data-reactid =" 43 ">CONTINUE READING:

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