See our video where we cover the public targeting of Google Ads. We cover everything you need to know about creating audiences and targeting audiences in your Google AdWords Search, Display and Video campaigns. With the increase in pay-per-click public orientation, we will try to provide you with all the information and ideas you need to create profitable audiences and target them. We put some useful URLs below for other videos that we have created related to Google Ads Audiences and Audience Manager. You have the option of creating audiences based on your website visitors, application users, email list, YouTube channel and custom combinations. There are tons of options for you to communicate with the right people at the right time with the Google AdWords public orientation. In addition, you can use Audience Exclusions to exclude people from your campaigns, which can also be very useful.
Google Ads audience targeting:
Google AdWords Audience Manager:
Google AdWords audience exclusions:
Audiences in the Google Ads market:
Audiences with personalized intent of Google Ads:
Google Image Ads Tutorial 2019:
YouTube Ads Tutorial 2019:
Google Search Ads audiences to whom you can go:
In the market
Google image ad audiences to whom you can go:
In the market
YouTube ad audiences that you can target:
In the market
Types of Google Ads audiences:
Demographic data: You can start your orientation simply by addressing people based on their age, sex, household income and parental status.
Detailed demographic data: With detailed demographic data, you have a few more options when it comes to orientation. You can go to the following detailed demographic hearings through Google Ads: Parents of babies (0-1 years), Parents of young children (1-3 years), Parents of preschoolers (4-5 years), Parents of school-age children (6-12 years), parents of adolescents (13-17 years), single, in a relationship, married, current university students, high school graduates, bachelor's degree, advanced degrees, landlords and tenants.
Related audiences: related audiences will represent larger groups of people who generally have an interest in something. For example, it can reach people who are avid investors, people who have an interest in DIY and people who usually visit fast food restaurants. They are useful for brand and product consideration campaigns when you try to generate more awareness in your business.
Custom affinity hearings: If you can't find the right affinity audience for your business, you can create custom affinity audiences that use information such as the websites people visit, the search terms people would use, the applications that use the people and more to create broad interest groups that can be targeted in their campaigns.
Life events hearings: The main categories to which you can go for life events include business creation, college graduation, home renovation, job change, marriage, moving, new pet, home buying and retirement. There are also subsets of these audiences that can be addressed.
Market audiences: Market audiences represent people who are currently in the market to buy something. You can target people who are actively looking for a new SUV, people who are actively looking for golf equipment, people who are actively looking for travel and more. They are very specific audiences that can be used to reach people when they are in the process of buying products or services.
Audiences with personalized intent: if you have trouble finding the right audience in the market, audiences with personalized intent may be another option. You can contact people who want to buy a specific product or service according to the Google Search Terms they are most likely to use.
Customer Matching Hearings: If you have an email list, you can upload it through the Google Ads Audience Manager and create customer match audiences, which use Google data to match people looking for your keywords or watch videos in Youtube.
Remarketing: You can reach people who have visited your website with redirection ads. You have the option of targeting all users, smart lists, people who have visited specific pages and more.
Similar audiences: Google Ads automatically creates similar audiences based on your remarketing audiences. You can reach people who are very similar to people who have already visited your website, which will help expand your orientation to a new group of users.