Check out our Google Ads Call-Only Ads Tutorial for 2019. We’ll show you how to use Google AdWords to generate more phone calls for your business. With call-only ads, you can create ad campaigns on mobile devices that can make phone calls that are specifically optimized for people to call your business. For many companies, this can be a very useful campaign because getting leads over the phone is the best way to make them a long-term customer or client. If you’re a B2B company looking to find more customers, one of the best ways to do this is with Google Ads phone call campaigns that run on mobile devices.
First, you want to get started on your Google Ads account and you want to set up a conversion for phone calls. This will allow you to make sure that people actually click on your ad, call your business, and spend a certain amount of time (duration) on the phone before counting it as a conversion. The default is to count each phone call over 60 seconds as a conversion, but you can adjust it to a longer or shorter time if necessary. A phone call conversion will count specifically when someone clicks on your Call Extension to call your business, or when you use Call Reports and when someone enters your Call Forward number that Google tracks.
Once you’ve created your Google AdWords phone call conversion, you’re ready to start building your campaign. You want to create your campaign, select create a Search Campaign, choose Leads as your goal and choose Phone calls as you would like to reach your goal.
What is a Google call-only ad?
An advertising format that only runs on mobile phones. When people search their mobile phone and search for one of your specific keywords, they will see a clickable ad format that will allow them to call your company directly.
How do I run a call-only campaign on Google Ads?
Go to your Google Ads account, click to create a new campaign
What is a call-only campaign?
It is a campaign designed exclusively for phone calls to your business.