Google Ads: How to get the first position of the ad in Google search with the lowest CPC!


Google Ads: How to get position n. 1 of the ad with the lowest CPC!

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If you’re running a campaign in Google AdWords, then the Quality Score and ad rank are important to maximize the performance of your Google AdWords campaign.

In this blog post and video, I will demystify some key factors on how Google ranks ads, calculates your CPC and how you can get a higher ad ranking by paying the lowest cost per click (CPC).

There are 3 main metrics that you must understand first.

Quality level
Ad Ranking
First let's define each metric.

What is a quality level?

According to the Google AdWords Help Center, Quality Score is defined as "an estimate of the quality of your ads, keywords and landing pages."

Quality Score is Google’s rating of the overall user experience provided by your landing pages and ads when users search for your keyword or keyword phrase.

The higher the Quality Score, the cheaper the Cost per click (CPC) and the higher the ranking of the ad.

Read the full blog post here:

#googleads #googleadwords #digitalmarketing #sfdigital

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Video transcription

Hi. Do you want to pay the lowest cost per click for your Google AdWords ads and get the highest ad position? Keep looking and I will show you how.

Hi, I'm Uzair. And in this short video, I will show you how you can increase your quality school, pay less for your cost per click and increase your ad ranking at the same time. Now, most people or most advertisers think that bidding more aggressively or throwing more money at Google will place them in a higher position in the ads. But that is not the case. Well, Google will gladly take your money, but you won't get the highest position. And even if you get the highest ranking of ads, you will pay so much that your budget will run out very quickly every day and your competitors' ads will show for longer than yours because your budget will continue to run out. So, what is the formula for running your ads throughout the day, without depleting your budget and paying less for your cost per click?

And get a higher ranking in the ad offer option. Then you must first understand. Quality level of your keywords. Most people do not know what the Quality Level is and do not pay too much attention. Well, it is one of the most important factors in Google AdWords and you should pay close attention to the Quality Level so you can get maximum benefits from Google and AdWords. First, I’ll show you where you can find your Quality Score for your keywords in the Google AdWords panel. So here I am on my board and you can see the Quality Level column here. But if you can't see this column on your board, then what you should do is go to the modification columns. And then Attributes and you will see that yours is not marked. And then you must verify it.

And then I can say it as a set of custom columns and I generally save my columns so I don't have to continue here and verify all the columns I need for my AdWords account. I will cancel that. Let's go back to our presentation. OK. We are back here. Let me explain a little more about the Quality Score.

Each keyword has a Quality Level between 1 and 10, 1 being the worst and 10 the best, you want to be as high as possible. But it does not happen immediately. It improves gradually and the level of quality depends mainly on three things, the relevance of your keywords, the ads and also the landing page experience. So, among these three factors, Google calculates the quality level of those keywords. If you want to advertise green apples, you must ensure that your ad has green apples and run them to click on your ad and go to your landing page. You are selling green apples and not red apples. And that is what Google wants to be sure is that the keyword, the ad and the landing page are relevant to each other.

Therefore, Google gives a quality rating benchmark of 5. Therefore, you want to start at least at five and somewhat lower than that, you should pay a little more attention to how the ad was written and If that is the quality keyword. relevant to the landing page or not. So, anything lower than that needs to start working on it. But, here is the big problem, if your Quality Level is below here between 1 and 4, then you will pay much more than you should and if you are there …