See our Google Ads Ad Tutorial 2019 for beginners. Our Google AdWords Tutorial is updated for 2019 and we cover everything you need to know about creating your first Google Ads search campaign. Google ads can be very difficult to understand, especially when it's just beginning. Some of the things we cover for Google Ads include conversion tracking, set up your Google Ads account, use Google Ads instead of Google Ads express, connect your Google Analytics account, create a Google AdWords campaign, set up your campaign to Generate sales and leads, creating ad groups, targeting keywords, keyword match types, placement targeting, creating ads, bid strategies, and running your campaign.
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It can be a challenge when it starts, so we hope that our Google Ads Tutorial will give you all the information you need to get started. We strongly recommend watching the video until the end because we fill it with details and information you need to know.
We started by setting up the Google Ads account, which was a common question we received from our previous tutorial. We set up a new account for our website. You should also make sure to set up a Google Analytics account for your website, which is a very simple process. Once you have created your Google AdWords and Google Analytics accounts, you want to link them through the Linked Accounts button under the Google Ad Tools button at the top. Once you have linked your accounts, you will have automatic tagging enabled in Google Ads, which allows you to track your campaigns in Google Analytics.
Next, we review conversion tracking. You must first create goals and conversion goals in your Google Analytics account. You can create e-commerce objectives or create objectives based on several other factors. For example, you can track forms, video views, gift submissions, transactions and more. Once you've created the Goals in Google Analytics, you can import your Goals into Google Ads, which will allow you to track conversions for your campaigns. Conversion tracking will help you optimize your Google Ads campaigns and make the most of your budget.
Once you've linked your accounts and imported conversions to Google Ads, you'll be ready to create your first search campaign. You want to go to the Campaign screen and click on the button to add a new campaign, then select Search campaign and set your Sales, Leads or Website traffic goal. Usually, we choose sales or potential customers because it will allow you to optimize your budget and your campaign.
You can then start setting up your campaign by naming the campaign, choosing your budget, adding additional audiences, choosing your geographic targeting, language targeting, bid strategy, and setting up Google Ads ad extensions as Site link extensions and Text extensions. outstanding.
Next, you'll start setting up your ad groups. You can optimize to get a high quality score and an ad ranking by setting up organized ad groups and an organized campaign. The better you group your keywords into Ad groups, the better the user experience that you provide to potential customers. We talk about the types of keyword matching such as modified broad match, broad match, phrase match, and exact match keywords.
We set up all our ad groups and then click continue to start creating our ads. You will set up Google Search Ads and we recommend that you create 3 ads for each ad group. Once you set up your ads, you can click submit and your campaign will be created. Our preferred bid strategies are the target CPA bids and the target ROAS bids.