How John Deere uses content marketing to educate customers

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Look critically at your marketing from the eyes of your client. Would you like to get a product presentation or do you want to be educated to be better informed or have more knowledge about the topic or challenge? In this clip from our documentary, The Story of Content, we take a look at how John Deere educates customers instead of presenting them.

See more excellent examples of content marketing in our documentary The history of content:

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