Learn how to budget for your Google AdWords campaign as a small business owner.
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1. What is the customer’s lifetime value?
2. How much are you willing to spend to acquire a new client?
3. How many new clients do you want per month?
4. Multiple 2 x 3 steps to get a recommended monthly budget
Is there a minimum cost for Google ads?
Yes, and the number is $ 1 for a daily budget.
However, most people really ask, “Is there a problem with performance if I reduce my daily spending?”
The answer is not really. Just keep in mind that the volume of leads for your campaign may be less than you are looking for. But there is no inherent ‘tax’ that Google puts on campaigns for having low daily budgets.