How to build a social media marketing plan: for entrepreneurs, startups and creative professionals

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Social media marketing is the rocket fuel that can take your business to the next level. But how do you really create a social media marketing plan? In this video, I analyze the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to harness the power of social networks and content marketing.

This video is aimed at my audience of entrepreneurs and creative professionals, but it is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metropolitan area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip provides design, brand, marketing and business advice to creative professionals and entrepreneurs to develop successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: how creativity works", Jonah Lehrer
"Nation of free agent" by Daniel Pink
"Orbiting the giant hair ball" by Gordon MacKenzie
"Rules of the red rubber ball: find and sustain the work of your life" by Kevin Carroll
The 22 immutable laws of the brand, Al Ries + Laura Ries
"Change by design" by Tim Brown
"The Brand Gap" by Marty Neumeier
"Good design is hard work" by Kirsten Dietz, Jochen Rädeker
"The art of innovation" by Tom Kelley
"The Edge: 50 leading brand tips" by Allen Adamson
"Art + Design" by Rex Ray
"Crush it" by Gary Vayerchuk
"Expert Secrets" by Russel Brunson
"Shift Ahead" by Allen Adamson + Joel Steckel –
"See you at the top" by Zig Ziglar
"Flow: the psychology of the optimal experience" by Mihaly Csikszentmihalyi
"Steal as an artist: 10 things nobody told you about being creative" by Austin Kleon

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