How to make explanatory videos – Video marketing for companies # 6

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How to make an explanatory video for your business

An explanatory video is an excellent way to market your product or service.
They are short, easy to understand and generally focus on solving the problem of the spectators.
Used as an integral part of your homepage, it is often essential if viewers want more information.
The explanatory videos have a simple but effective format.
They begin by defining the problem, then explain why the problem needs solution and finally offer a solution in the form of your product or service.
These types of videos usually end in a call to action that is very feasible, such as registering for a free trial or demonstration.
Sometimes, by identifying with the viewer, and maybe even using a character to represent him, he can get on his side and hope to befriend him.
We've all seen him, "Meet Bob, there's a bad time going for some reason or another, and our product will make Bob happy again."
Do not be discouraged by these rather simplistic attempts, you can surely do better than this.
When planning an explanatory video, your script (and its length) will be absolutely critical.
Keeping the viewer hooked with your smart solution will be the key to taking him to the call to action, however, say too much and you just won't see him until the end, missing out on the next important action!
Another crucial element will be the tone of the voice over and the style of the visual elements.
Often, these videos are made as animations with an optimistic music bed, but there is no rule that says they should be done this way.
You can include presenters and video sequences, but remember to be simple and follow the "troubleshooting" format to get the best results.
Making explanatory videos is not easy, but when done well, they are one of the best methods to communicate with potential clients.

Be careful with our next video about & # 39; How to make expert videos & # 39;
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