How to master video marketing with Vidyard CEO Michael Litt


So how should companies prepare for the change of generation?

Meet Vidyard, a company that offers video hosting and business analysis. Co-founder and CEO Michael Litt: He believes that the Gen Z have different ways of communicating … and more than anything, they love the video.

The proof is in the numbers: according to Michael, emails that include video are converted 4 to 8 times better than the normal email range.

Learn more about how to attract Generation Z and how you can use videos to enjoy your business.

This is a recording of a live broadcast of the Growth Everywhere podcast from Dublin, Ireland, at the SaaStock conference.

Eric Siu interviews today's top entrepreneurs and business leaders to discover growth tactics and secrets that will drive his business forward. Today's interview with Michael Litt, Vidyard's CEO, shares tactics about video marketing and how to market a company in the digital age.

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