Learn to plan an effective email marketing strategy:
Before you can start collecting email subscribers or importing them to your list, you must first take some time to think about your email marketing strategy, which begins with the identification of your expectations and goals.
When thinking about what you expect to achieve through email marketing, it will be helpful to ask yourself:
How do you want your emails to help your business?
Do you want to increase the sales of your product?
Do you want to build relationships with subscribers?
Who is the ideal subscriber for your email list?
How will it fit your overall marketing strategy?
While these goals may change or evolve over time, it is important to consider the purpose of your emails and set goals that are measurable and attainable.
For those who are just beginning with email marketing, you may want to focus on growing subscribers.
In this case, your goal could be the following: I plan to collect 500 email subscribers in the next 12 months by taking advantage of online and offline opportunities to attract records.
By including a numerical value, an expiration date and a general idea of how you plan to reach that number, you will have a clear objective towards which to work. You can even provide guidance to execute tactics that will help you reach your ultimate goal.
When planning your tactics, also consider the target audience you expect to reach. For example, a physical trainer with a focus on health and wellness could target people who are just beginning to exercise and change their diet.
Understanding your ideal clients will help you determine the best ways to connect and communicate with them.
To take action! Take 15 minutes to answer the above questions and identify objectives for your email marketing strategy. To help you develop a more complete plan, download the free bonus resources, which include an email marketing goal setting template.
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