How to reuse your blog content for social media // Creating social media content is difficult, right? What are people going to like? What do you want to watch? Well, it doesn’t have to be that way.
RESOURCES AND LINKS:
Do you reuse content? Here’s a data-driven answer [article]:
Content reuse: old is new again [article]:
What do you think i do
I hardly create new content for social networks.
Occasionally I do, but in most cases I reuse it.
This is how you become more efficient and make the most of your marketing investment.
So, let’s start with the first tip.
When you post a blog post, I want you to share across all your social channels.
I am talking about Twitter, Facebook, LinkedIn, Instagram.
You can even make a story on Instagram and tell people to swipe up to go to your blog and read the content on that blog.
This is how content is reused.
That is the easiest way.
The second tip I have for you is to take the content of that blog and also publish the text base of that content on social profiles.
So after sharing the content, which was in step one, the second step, a week later, you can take the whole article and upload it, and put it on Facebook, put it on LinkedIn.
By sharing, you will notice that you will get all of this engagement again only on these social profiles.
It is an easy thing to do.
The third tip I have for you, and the third strategy, also works very well.
Take the content of that blog and cut it into pieces.
You can take little snippets and quotes and put them on LinkedIn, put them on Facebook, put them on Instagram.
Heck, you can even turn them into an image.
You can pay someone on Fiverr to take 50 quotes, pay them $ 10 or $ 5, they will turn it into an image and you can start uploading them to all these social profiles because everyone loves image based quotes.
That’s a great way to reuse your content by taking advantage of what I call microcontent, where you take large pieces of content you have and cut them into small pieces and post them everywhere to see how they work.
The next thing I want you to do is take the content of your blog and create videos from it.
Just take out your phone.
It doesn’t have to be anything crazy.
You don’t have to go to a studio like me.
Squeeze it, film yourself talking about the same thing you already talked about in your text-based content and upload it as a video, because you know what, LinkedIn, Instagram, YouTube, Facebook, everyone prefers video over text.
Well, with YouTube they only prefer video to text, but you understand the point.
By displaying video-based content, you’ll get additional traffic that you wouldn’t have if you just created text-based content.
And last but not least, republish your content at least once a year.
Take that content that is already well done at least once a year.
I’ve even done it once a quarter.
Heck, I’ve even tried doing it three times in 24 hours.
Some social sites like Twitter, that works.
Other social sites like Facebook hate that.
But when you republish at least once a year, you’ll get more juice from that same content.
That allows you to get more traffic without creating new content.
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