Are you spending money on google adwords? If so, here is a step-by-step formula on how to make the ads more profitable.
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The first thing I want to educate you about is SKAG, a single keyword ad group. If you have a hundred keywords in an ad group, what will happen?
Your ad text will not be related to all those keywords. But, on the other hand, if you only have a handful or a keyword related to a copy of the ad, what will happen?
That copy of the ad will be so relevant to that keyword, that its quality level will skyrocket, people will click on it, save money and get a better conversion. Then, instead of writing the same ad text for hundreds and hundreds of keywords, type the same ad text for a keyword or a handful of keywords max. But, ideally, just one keyword. That way, it is specific every time you use the keyword you want to bid on. The second thing I want to show you is the optimization of the landing page. Why does the AdWords ROI have to be exclusively related to your ads? That is a lot of BS.
That's what everyone thinks, oh, we have to adjust our ads and keep adjusting and adjusting our offers. And yes, I don't say you don't have to do that. But, it will limit the optimization of your ads. Eventually, the real ROI will be your landing page, your product you are selling, the offer you are going to make.
Also, optimize that landing page. And the way to do it is to install Crazy Egg. With Crazy Egg, it will show you how far people scroll down, where they click and provide you with reports such as heat maps.
You've heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn't be talking about it if it didn't benefit you. In addition, I also own the company, so that is also an advantage for me. But check it out, it's useful. Once you have all that running, you will get reports on where people click and relate to your landing page.
Then you will want to run the A / B test with Craz Egg and you can do it through the WYSIWYG Editor. Make some adjustments, some changes and then increase, start running some tests and you can optimize your conversions. Because you know what, if you keep paying one dollar per AdWords click and, in general, you only get one advantage or one sale for every hundred clicks, you are paying $ 100 per conversion. But if you can optimize your conversion on your landing page four times using Crazy Egg, or any other A / B test tool, you don't have to use Crazy Egg. Now you are paying $ 25 per conversion.
Do you see how it is a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day after day. Many people focus on their advertising campaigns and forget their landing pages. To do it right, you have to do both.