How to start with content marketing: a guide to build your business with inbound marketing

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53% of companies use inbound marketing. If you are not one of them, you are left behind and you are leaving money on the table. Content marketing is better than traditional advertising, since when you publish regular ads, you pay, they run and end. Content marketing lasts forever and increases its positive effects on your business and the new business funnel over time. Developing content is a long game, but it is worth the fight and patience it takes to do so. I know, he built my agency business.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metropolitan area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip provides design, brand, marketing and business advice to creative professionals and entrepreneurs to develop successful creative practices and brands.
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“9 design elements that your brand absolutely needs, positively”

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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: how creativity works", Jonah Lehrer
"Nation of free agent" by Daniel Pink
"Orbiting the giant hair ball" by Gordon MacKenzie
"Rules of the red rubber ball: find and sustain the work of your life" by Kevin Carroll
"Change by design" by Tim Brown
"Good design is hard work" by Kirsten Dietz, Jochen Rädeker
"The art of innovation" by Tom Kelley
"The Edge: 50 leading brand tips" by Allen Adamson
"Art + Design" by Rex Ray
"Crush it" by Gary Vayerchuk
"Expert Secrets" by Russel Brunson
"See you at the top" by Zig Ziglar
"Flow: the psychology of the optimal experience" by Mihaly Csikszentmihalyi

MY TEAM + TOOLS:
Canon EOS 80D DLSR camera:
Lens of the Canon EOS 80D 18-55 mm kit:
Canon EOS 80D Yongnuo 35 mm lens:
RODE NT2000 Condenser Microphone:
ART Tube MP: tube microphone preamp:
Mackie HR824 studio monitors:
Sony MDR 7506 headphones:
Screen flow: video editing software:
Neewer 2 packages of bi-color 480 LED dimmable LED video light
Logitech HD Pro C920 webcam:
Rode smartLav + Lapel microphone:
OWC ThunderBay 4 0GB 4-Bay HD Enclosure:
Toshiba 3.5-inch 2TB 7200 RPM HD (x4):
HP 27er IPS monitor with 27-inch LED backlight
2.4G Anker Wireless Vertical Ergonomic Optical Mouse
TubeBuddy:
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB audio interface

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