Can you really take advantage of content marketing when you don't have traffic, or is content marketing something that older websites can take advantage of to get more traffic? Today I'm going to show you how you can take advantage of content marketing when you don't have traffic.
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The first advice I have for you is to take advantage of the infographics.
And don't worry, you won't have to pay a designer to create an infographic.
If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.
So, what I want you to do is go to Ubersuggest and find all the popular blogs based on social networks, backlinks and search traffic, all the articles on the web that are popular around the keyword to which you will aim.
Find one that has many steps or numbers, or find one that is very technical, which you think would be much better if it were done visually.
Now, what I want you to do is go to sites like Canva, where you can create an infographic with the data you obtained from that blog article.
So, in essence, what you are doing is using these design tools, taking the text-based content in which you found the article, and following the steps there, creating a visual infographic, and you are quoting your source.
But the infographic is about the same topic as the article. Think of it this way, if that text-based article was popular, the infographic version should be more popular.
So, now that you have your infographic, you put it on your website. And I want you to come back to Ubersuggest, look for all the people who linked to that article, because it will show you. I want you to access each and every one of those sites. And I want you to send them an email as in the template that I share in this video.
Now your infographics will not be classified as well as your text-based articles, but your infographics will start to generate more shares in social networks, more backlinks.
The next strategy I have for you is to create a summary list.
Therefore, I want you to return to Ubersuggest, type in any keyword you try to search, and click on the content ideas report. This will show you all the popular blog posts in that space.
Let's say it's about web design, and that's a keyword you enter. It will show you all the popular articles that talk about web design.
I want you to then make a summary post breaking down things like 101 web design resources you can't live without, 101 web design resources that you have to consult.
And you just don't put the link in your summary post. You also want to have a paragraph or two that describe each article.
So, now that you have your summary post, you published it, you can go back to Ubersuggest, that content ideas report, look for all the people who linked to those articles.
Hit all site owners with the email template that I share in this video.
You will notice that you will start to get many links. Some of those people will even share the articles. You can also ask them to share it instead of linking it.
The other thing I want you to do is that those are all popular items.
Send an email to site owners who have published those articles and ask them to also share their content.
The last tactic I have for you is to take advantage of the question and answer sites. And it is not in the traditional way where I am going to tell you to publish in Quora.
Instead, I want you to go to Quora and find all the popular items within your space.
That will tell you all the long tail phrases in which you should create content.
I want you to go to AnswerThePublic, and in AnswerThePublic, I want you to write the main terms.
It will also give you all the other questions that people are looking for. So now you have Quora data, more AnswerThePublic data.
And if you combine them, it will give you data on topics on which you should create content. I want you to also take those URLs, even more from Quora, put them in Ubersuggest.
You will see who links to them, the keywords for which they are ranked. The keywords for which they are classified is the most important part because it is not just the questions that people write.
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