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Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate; the stories are stimulating and give you something to believe in; Stories make you feel better, smarter, safer or even loved. Business narration is similar. It's about creating an alignment between your business and your prospects and customers. But telling the story of your brand is more than what you write on your website, your blog or even on social networks. It is their value and their mission, and how they communicate consistently to their audience, wherever they are.