How to use SEO, social networks and content marketing to increase profits – Scott Cowley


Are you looking to increase your marketing efforts and want to know how to use search engine optimization (SEO), social media marketing and content marketing to increase your overall success with marketing?

Watch this Stukent expert session to find out!

Click on "Show more" to see a table of contents for this video
Scott is a marketing strategy instructor and PhD student at Arizona State University. Before ASU, Scott was the head of SEO for a leading mobile accessories company known as Zagg.

Table of Contents
2: 08- Summary of the digital landscape
3:42 – Search Engine Optimization (SEO)
11: 55- On the SEO page
18: 06- SEO out of page
22: 45- Social networks
28: 41- Content Marketing
36: 55- question and answer session




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