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Content marketing is one of the best, most effective, profitable and versatile marketing strategies to boost leads and sales. But the key to content marketing is to understand that your results are directly related to the quality of your content.
So in this video I will cover 5 easy-to-follow tips for writing excellent content.
Tip 1: keep it clear, concise and focused
The most important thing you can do for your content is to keep it in place. Your potential customer found this content for a reason, either through a search engine or by detecting a link that caught their attention.
Your goal is to learn more about the subject you have titled and you owe it to them to provide it.
Tip 2: Edit, Edit, Edit
Producing a 2,000 word article and pressing submit simply should not happen. Even Hemingway was known for not liking his initial drafts. Divide your edition into phases.
Tip 3: make the content actionable
Talking about your success is fine, but what your customers really want to know is how they can do it too. By creating actionable content, you are giving your audience things they can try immediately.
Tip 4: Add images
The images can take a decent post and make it great. The key to content that can be shared is to find related graphics. The use of archive photos for the sole purpose of using images may be better than completely text-based content, but it makes no sense if it does not benefit the reader.
According to Forbes, articles with images get 94% more views than articles without. That is a percentage too large to pass up.
Tip 5: provide answers
Nobody wants to finish an article with more questions than they arrived.
Again, people are consuming their content for a reason. Remember that with your title, you have promised to answer your question, so make sure your content provides the answers you were looking for.
These tips may sound simple but that is because they are. Writing excellent content is not reserved for Shakespeares and Tolstoys of our generation.
It is accessible to anyone who concentrates on the basics and can get pencil on paper or hands on the keyboard.
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